Online Services
We are all familiar with the conventional domain name notation, where different levels are concatenated with the full stop character (period).
E.g. “www.example.com”, where “www” is a subdomain, “example” is a second level domain, and “com” is a top level domain.
However, very few know that there is also a DNS root domain and it can be also specified in the fully qualified domain names.
Continue reading CoinImp Cryptominer and Fully Qualified Domain Names at Sucuri Blog.
Local SEO for restaurants craves for top local search results especially in Google and Facebook.
Therefore, this is emerging as a key factor in determining whether your restaurant succeeds or not.
When it comes to local SEO, there are two things that cannot be ignored:
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Local SEO strategies helps to position your business to potential clients on search engines or other digital marketing platforms.
When implemented in the right ways, it maximizes your chances of getting discovered by potential clients as they search for the best local business. It is also a great way to promote business and services to local clients.
Additionally, it improves brand equity for your restaurant.
SEO is not that tough to do for a local restaurant. We all know how search engines are revamping the ways they rank websites.
They are constantly in the direction of improving. This helps them display the best and the most relevant to web viewers.
This advantage can be used to expand your restaurant using Local SEO that will help you rank higher for a very long time.
Let’s check how:
The best thing that can be done is to optimize the website and its content.
A high-quality and relevant content written helps you show up on search engines. When writing the content, it is important to consider more about the needs of audience and not just search engines.
For being on top of searches, you need to have strong and relevant titles, along with URLs and H2 tags.
Meta descriptions on the page do not help you rank higher, however, they offer clients a glimpse of what is portrayed on your website.
Additionally, you must include physical address along with contact information. It should be easily visible to clients.
Testimonials and reviews placed on the website also help in better decision making.
Google place lets your restaurant business show up in Google search and Google Maps for physical location. It allows your clients to find address, hours of operation and contact information to place an order or book a table.
Google + allows to communicate with clients as well as revert to the reviews they have left on Google. It offers another communication channel to broadcast messages and keep people updated.
There are several social media platforms that you must be leveraging. Facebook, Twitter and Instagram are reckoned ones.
All these social media networks must have your physical address, contact info and links to the website. In Facebook, you must be listed as a local business. It will help locals find you easier and more often on Facebook.
Use social media profiles to get customers talking about you and sharing your content. Create interesting, relevant and engaging content for your users to like and share. It will eventually help your business expand across more fans and followers.
It is extremely important to focus on client conversion while getting a lot of traffic to your restaurant’s website.
It should not take more than a click to discover menu, contact information or book a table. All this is a part of improving local SEO.
Now, the next thing, you need to focus on is converting the acquired traffic. You need to have clear CTA on every single page.
If people just browse your website and leave, you might be losing on potential sales.
Citations help your restaurants gain exposure. It is also a great source of traffic.
List your services on top business listings. In addition to it, there are some other citation firms that work with you.
When claiming your listing, control it by interacting with reviewers, update information and add a favorable image.
Online reviews are trusted by a large number of audiences.
It is easy to improve the local visibility using high quality imagery.
You can take eye catching visuals of menu items, dishes and photos of restaurants. This would multiply the effectiveness of your venture and also boost search results.
Also, ensure that you are using geotags and alt-text descriptions on the images that you display. It is important to embed keyword-rich information.
This will maximize local reach and make it easier for clients to find you.
Inconsistent listing could negatively harm your business and impact the performance of your business.
So, it is important to use the same business name, address, contact information on website, social media profiles along with business listings and citations.
Make sure whatever you are doing is working great for you. You can also make use of some good tools to monitor the results of SEO.
Start by setting up Google Analytics on website. This will help you monitor how many visitors your website is getting.
Also, focus on organic search settings to see that your SEO strategy is working.
Other tools like Unamo SEO analyze and improve your website and also let you know how you are progressing with each passing day.
Local search is highly targeted to clients who are located physically close to your business. The tips mentioned above will lead towards improved conversions.
We hope this short guide will boost your chances of ranking and also improve local SEO. By effectively implementing these local SEO tips, you will be on your way to top search results for Facebook and Google.
Get started now to avail first class results – sooner you start, the better off you will be.
If you think, we have missed out on something, please feel free to write us below!
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The post Local SEO For Restaurants: Best Tips To Increase Brand Visibility of Restaurants appeared first on Unamo Blog.
What is a content marketing and how to build a content strategy?
Content marketing is an inbound marketing method that has stood the test of time and every single algorithmic change that have been introduced by search engines over the years, and it doesn’t look like it’s gonna die anytime soon.
A robust content strategy is one that gets your business’ name out there, targets the right audience, and brings potential customers right to the doorstep of your lead generation tool/form on your website.
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Unfortunately, content is often not used effectively enough by many companies to deliver results, owing to several reasons.
When you talk to people about why they aren’t able to use content as a valuable source of leads, the answers are usually:
While these are all valid points, learning to use content effectively will create an evergreen lead gen source that is inexpensive and will keep the leads coming to your website for a long time.
And that’s exactly what we’re going to deliver to you in this article – we’ll be talking about how to build a content strategy that will deliver the right kind of traffic to your website and help you convert more clients from it.
However, there are a few things that you need to work on to get here. And we’ll be upfront with you – this is not something you can accomplish overnight.
But if you put your mind to it, it’s bound to give you great results in the span of 2-3 months and every day after that, provided you get it right. Here’s what the recipe for an airtight content strategy looks like:
We’ll guide you through how you can nail all of these things in this step-by-step guide.
This is how you create a content strategy that will help your company earn more leads through content.
If your website already has a great DA, then you don’t need to worry about this.
Jump to step #2.
If not, this is an absolutely important first step before you start working on your content strategy.
Not aware of what DA is? DA is a metric that was introduced by Moz to determine how authoritative your website is. In short, the bigger the DA of your website, the more dependable search engines consider to be.
It is to note that your Domain Authority is only an approximation of how search engines deem your authority, and is not the number that search engines themselves use to judge your website’s reliability. Tools like Open Site Explorer try to simulate algorithms like PageRank by using well known ranking factors to determine this number.
So, the big question.
Unfortunately, there’s no easy shortcut to do this. Since backlinks are a major factor that determine the DA of your website, regularly guest posting on other websites with backlinks to your website help.
On page SEO, getting your technical elements right, and working on things like page speed are said to improve your domain authority. You can read more about it in this post here.
Improving your website’s DA is time-consuming, but important. It also helps you reap the rewards of getting better organic search rankings in the long run.
So, you have your mind set to start using content as a device to deliver high intent traffic to your website. You have the /blog/ section set up, you have a WordPress instance created, and you’re about to pour words into an empty Google Docs file and start writing the content that your audience want to read.
Hold up. Do you really know what’s the content that your audience wants to read?
Enter keyword research.
If you want the right kind of organic traffic to come to your website through your content, then you need to know what they’re searching on the internet first.
You need to keep in mind that people generally type in keyword phrases in the Google search bar and click on the link that seems most suitable to their needs.
And you also need to know that if several people are searching for the exact same keyword phrase that aligns with what you’re selling, then that’s where you want your content to show up, to increase your likeness of attracting more people.
But how do you know what people are searching for? It’s at this juncture that you also need to know that Google and some third party tools that use Google’s API keep track of this data.
That’s right, you can literally see how frequently people search for “sling bags near me” on a monthly basis (Spoiler alert: It’s 50 per month). You can use a couple of tools to gather this data for planning out your content strategy. One of them is Ubersuggest.
I like Ubersuggest because it gives you ideas for things that you can write about based on your search term, unlike Google Keyword Planner that only gives you the search volume of the keyword that you enter. This is how Ubersuggest looks for “sling bags near me”.
Whereas, this is how Google Keyword Planner looks for the same term.
You can pick whatever works for you, but it’s imperative that you always do some keyword research before you start writing your content.
Make sure that it’s closely related to the product/services that you’re selling to get the most relevant audience. If you’re not sure about where to start, then take a look at the blog of the toughest competitor in your industry.
The titles that they’re writing about on their blog should give you some insight into what you can write about as well.
Once you’re done with your keyword research, pick one target keyword that you want to rank for and start writing it.
However, how do you write content that is keyword optimized? How do you improve your chances for ranking for that target search term?
That’s exactly what we’re going to talk about in the next step.
With so many people churning out content at an insane rate out there, it is difficult for your content pieces to gain better rankings when you’re not following any optimization techniques.
While there’s nothing written in stone when it comes to Google organic ranking factors or content SEO, there are certain best practices that you can follow to improve your chances of ranking high on SERPs, and driving the right kind of traffic to your company.
These are all the things that have helped our content rank and deliver the right kind of traffic to our website. Follow these guidelines, and you’re sure to see your content rank well on SERPs as well.
Then:
As we mentioned earlier, there is no such thing as a secret formula for ranking well on search engines, but these things will help you stay on the right track for writing SEO optimized content.
Once you’re done writing it, publish the content that you wrote. That’s not the end of the road, though.
There’s one very important step that remains, here.
Once your content has been published on your blog, you need to closely follow up on how it’s performing.
You need to keep an eye on what your competitors are doing to rank for these terms as well, and know whether they are ranking better than you are for these terms.
When you’re writing content on a daily basis and churning out, say, 20 content pieces a month, it is impossible for you to manually keep track of the performance of every keyword you’re trying to rank for.
We use two tools to effectively measure what the returns we’re getting for our content.
The go-to tool for seeing how much organic traffic you’re getting for your website on a regular basis is none other than Google Analytics.
All that you need to do to track analytics for your webpages is insert a small code snippet in the header of your posts, and you’ll instantly be able to follow the traffic you’re getting for your content. Google Analytics also allows you to segment the traffic by referral source and medium, so you’ll know exactly what percentage of your traffic are coming to your website as a result of your content efforts.
You can also set up goals to measure the number of leads that you are earning from this traffic as well. You can learn all about setting up and using Google Analytics for your website here.
While Google Analytics is an amazing tool to keep track of the overall traffic and leads that you’re receiving on your website, it still doesn’t give you a fair idea of how your content is ranking, and how you are faring against your competitors. Which brings us to our next tool.
Unamo SEO helps you do just that by keeping track of how you are ranking for every single keyword that you’re trying to show up for on Google.
All you need to do is type in the keywords that you want to track, and Unamo will do the rest for you.
It also gives you a side by side comparison of how your content is performing against a competitor for one particular keyword.
My favorite story about how Unamo has helped build a better content strategy and keep a content team’s interests aligned with their goals is from a friend who owns Local SEO Checklist.
While working on trying to rank for the term ‘local SEO course’, he realized that the content piece was ranking for ‘local SEO crash course’ instead.
He worked on the h1 tag, URL structure and categories after that, and shortly later, his piece started ranking for ‘local SEO course’, which has a substantially larger search volume.
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That’s it!
Once you’re done with steps 1-4, all you need to do is follow a structure and keep doing this for some time, and you’re bound to see a bump in your organic traffic.
Every time you see a content piece giving you good results, go back to it and see what you did right in that content piece.
This helps you become a better content writer over time, and will help you optimize your content to rank better in the future.
And that’s how you build a robust content strategy!
The post How to Build a Content Strategy That Will Increase High Intent Traffic to Your Website appeared first on Unamo Blog.
Digital presence is important for businesses that are into eCommerce.
No doubt, digital web design is maturing and by all means, it’s subject to trends, best practices and standards.
Unfortunately and lamentably, the internet is swarming with too many poorly designed and un-optimized websites.
To tap into this lucrative industry which is projected to clock $5 trillion in sales by 2021, you require something more than a run-of-the-mill multivendor marketplace.
It’s time we look at the 5 eCommerce UX best practices and gain insights on how to increase ecommerce conversion rate
Let’s get started.
Let’s understand the different types of audiences:
Customers who know what to buy and when to buy have a pre-established mindset. To this type of prospects, it’s fairly reasonable to provide sufficient information to help them make purchase decisions.
New customers may or may not know what to buy and when to buy. Your website should give them a tour of product offerings. Most importantly, selling should be based on value rather than price.
Discount customers are price conscious customers. Your website should guide them to product and service categories where deep and perennial discounts are in the offing.
Can you convert casual web surfers into potential prospects? Of course, yes! The key is to design your multivendor marketplace in such a way that it engages in a need-oriented and interactive dialogue with them. It’s important to identify their latent needs.
For all intents and purposes, your multivendor marketplace should guide different types of audiences accordingly.
Video is ubiquitous. Videos are everywhere on the web. Though some UX professionals consider video a contentious UX element, I vouch for videos.
Why should you use videos in your eCommerce site? There are many reasons:
360 degree videos are gaining remarkable traction in 2018. Surely, carefully crafted videos are the way forward!
Of course, design elements and visual entities are indispensable components of UX. But the significance of website performance cannot be discounted.
When my clients ask me how to increase ecommerce conversion rate, I insist on paying attention to the following website KPIs (Key Performance Indicators):
More often than not, eCommerce enthusiasts pay scant attention to personalization of delivery. This is a harsh reality.
UX or User Experience isn’t confined to website design and themed templates. According to MetaPack consumer research report, 39% of shoppers opined that they shall never shop again with an online merchant following a negative delivery experience.
E-commerce giants such as Amazon often give free and fast delivery options. Due to Amazon and giants, small businesses are under tremendous duress to offer free and fast delivery options.
Can small businesses make profits with free and fast delivery? No!
The key is to be honest with your customers.
The same report suggests that nearly 35% of online shoppers place convenience above cost.
State the exact delivery date, time, and place of delivery.
Be creative and personalize their delivery experience at an extra price to keep your potential paying customers delighted.
Do NOT delay.
Do NOT compromise.
Many eCommerce sites have shortened their checkout process to enhance user experience.
Unfortunately, not every step can be eliminated. Single click checkout process is easier said than done.
The key is to simplify the process rather than eliminate all steps.
You can use Checkout wizards which assist customers in understanding the different stages of transaction, where they stand in the process etc.
There should be enough guest checkout options.
Incorporate features such as forms and address entry sections to simplify the process.
Thanks to digital wallet options such as Apple Pay, checkout on mobiles is effortlessly easy.
A finger print scan should be sufficient!
And by the way, primary navigation should also be simplified.
Now that you are well aware of the top 5 ecommerce UX best practices, fine-tune and refine your multivendor marketplace. Be prepared.
Found this post useful and informative? Keep watching this space for insights on emerging trends in eCommerce.
If you have any queries or concerns, shoot them in the comments section. I shall reply in a day or two.
My best wishes are with you and your eCommerce venture.
Cheers!
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