Categories
Ideas Blog

Video Marketing: Tips & Tricks For Successful Video Marketing

Online Video marketing is one among the prime mantras of digital marketing.

You can promote your brand and bring your product or service in the limelight.

Videos engage audience better than plaintexts and images.

But video marketing success depends on how you or your marketing team play the cards.

The popularity curve of video marketing is immense.

Currently, it seems to dominate the global internet traffic landscape. It’s expected to touch 80% share of web traffic by 2020.

I advocate the use of video ad marketing on the web to get the best ROI (Return on Investment). Success is the direct output of the best returns via sales.

To make your video saleable, keep it short to hit at the right note of intent.

I hope you find this article worth reading and worth executing.

  • Reach Out With Your Story and Not Sales

The best way to reach out to thousands in an engaging way is by telling a compelling story.

Prepare your video content marketing strategy that focuses on telling your brand story.

You have to give your viewers a clear picture of yourself without harping on your products list.

The products shown in the video should appear as an integral part of the frame.

You will love to watch this video storytelling example:

Whirlpool has a lovely video to watch with a fabulous story.

The story unites Sama’s Syrian culture with Canadian culture.

Sama shares Syrian delicacies with her Canadian schoolmates.

Nowhere has Whirlpool pitched about sales.

They had concentrated on the emotion of cooking with care.

We can see Sama and her mummy using Whirlpool products while the story is being narrated.

This is under the fold branding.

The human touch creates the greatest impact on this Whirlpool marketing video.

Sama’s emotional story helped Whirlpool lap up emotional attention.

The video received a lot of appreciation from the viewers.

Right from the first week of its launch, it enjoyed thousands of views.

Till date, the video on YouTube has surpassed a million views.

Whirlpool’s video marketing campaign, based on storytelling, proved to be a hit.

 

Want to measure content marketing success

Start your trial – 14 days for FREE!

  • Familiarize with Product videos

Product explanation videos are effective channels for building familiarity with products.

It helps to create a brand perception.

Product introduction or product live-action demo videos are sales boosters.

They encapsulate both general web visitors and target prospective customers.

Product marketing video ads do well, believes Jeff Moriarty.

He heads Mother’s Family Rings as the Head of Marketing and Website Development.

Jeff had noticed that there is a 25% increase in sales of products on Product Pages which have videos.

He says that the biggest thing for any brand is to include videos with products.

All fitness freaks would love to watch this video and get hold of the all-new training mask:

Product videos make an impact when the product is actually shown with its utility in the video.

This particular video does the same.

The Training Mask is worn by the people who are engaged in fitness activities.

Her live action is enough to attract the audience the product wants to target.

This includes people who are involved in training and prefer to train before work at dawn.  

  • Enhance Retention with Explainer videos

This type of video is ideal from the perspective of retention value.

The name itself is self-explanatory.

Explainer videos are simple short animated videos by the help of which you can easily engage people with your brand, product, or service.

An explainer video is created to answer a few questions or a little more than that.

Say you want to educate your audience about a specific business product.

The best way to do so is by answering questions.

  • What is the new product?
  • How does the product work?
  • What should I know before buying it?
  • How can I get it delivered?
  • etc.  

With these videos, complicated stuff can be communicated via lively animated cartoons or images.

As such it creates a long-lasting effect on your audience.

Diabilive used an Animated Explainer Video for their healthcare app to keep it clear, lively and retentive.  

The above healthcare app explainer video from Diabilive is an apt example.

Within the scope of a few visually-interesting shots, the company has been able to pass on a crucial message. The video demonstrates how a person can manage diabetes with the app.

The whole process and the video marketing process can be viewed in a recent case study.  

  • Customer Testimonial Videos Make It Easy

These kinds of videos make your purchasing decision easy.

They are good from the perspective of building trust.

Real people sharing their experiences on products and services help to attract prospective customers with greater gusto.

Nothing can beat word-of-mouth promotion. And this happens to be the winning point of testimonial videos.

You rope in real buyers or customers to do promotion for you.

They say why they bought your product or service and whether they are happy with the same.

There is no need to rope in actors at a high price.

For you, it is sure shot cost-effective.

A testimonial video on your homepage or a landing page is a great way to leave an impression for first-time visitors.

It is seen that 85% of online customers prefer custom reviews before forming a positive perception of a brand.

And thereby getting encouraged to try a product.

A customer testimonial video gives you the urge to buy or register to a service.

This video is a testimonial from Jamie A.

She had been a victim of identity theft. In the video, she explains how she secured her life by being a registered member of Lifelock.

The focus of this testimonial is on the intense emotion that she shares.

The audience instantly empathizes with her crisis.

Jamie’s testimony makes the audience opt for Lifelocks security solutions.

 

Want to measure content marketing success

Start your trial – 14 days for FREE!

  • Educate with How-to-videos/Tutorial Videos

Uploading how-to videos are ideal from the perspective of educating or sharing knowledge with people.

Say, for instance, a person wishes to check out on pasta recipe.

There are numerous videos that can tutor him about the easy steps to make the yummy dish.

Or for instance, a person has a technical query like how to install software.

He can easily get instant knowledge from the tutorial videos.

Or it can be makeup, hairdo or dress up tutorial video.

How-to-videos are gaining momentum – the proof is the increased ‘how-to’ searches on YouTube.

It has gone up as high as 70% and 100 million hours have been spent by people in North America watching how-to-videos.  

A short How-to-Video for people who love to DIY:

In a simple way and in a short time span (less than 2 minutes) you can get DIY tips to blow your curly hair.

And get a smooth frizz-free look without having to visit the salon and waste bucks.

  • Videos from Live Events Garner Huge Attention

Live streaming of company events or occasions has become popular.

Social media platforms are gold mines where you can go live or upload a video to let it go viral.

Facebook Live can project the entire event in real-time.

Even with Instagram and Snapchat, you can share snippets of the event.

You can also use the additional features of stickers, filters, and location-marketing geotags.

You should try such live videos because they hook on viewers ten times more than regular ones.

People love something that is instant and immediate.

So it is better to Go Live and reach across global followers with immediacy.

Live streaming video garner max attention and connect.

Starbucks went live to celebrate National Voter Registration Day.

It brought attention to Starbuck’s community involvement.

This also brought awareness among people about the importance of voting.

  • Company Culture Videos

These videos are good from the perspective of humanizing your company or brand.

They provide a great opportunity to project your company and the people who work for you.

The human faces raise the emotional attachment.

People love to see behind-the-scenes videos.

The can enjoy a virtual tour of your office or learn from your employees.

With all these, you can showcase your brand.  

Because they come directly from your workplace and your bunch of happy workers.

Company culture videos throw a wonderful insight. Here is a wonderful example from Dell:

The above video is about the wonderful experience of Dell interns.

It throws light on the work environment and the culture of the tech giant.

The video highlights how fun and comfortable it is to work as a Dell employee.

  • Approach Video Reviewers

Companies can get hold of popular reviewers in the company product segment.

You can get a new product reviewed and clear the confusions that your customers might have.

This can be either a paid or non-paid service but is a good option to cash on video marketing success.

Reviews from popular reviewers can make the company product popular and boost up sales.

Want to measure content marketing success

Start your trial – 14 days for FREE!

  • Video Positioning – Do not bury Videos

Placement is a key to making a video popular on the World Wide Web.

Placing the video on the right page (and at the right spot) is crucial for better CTR and conversions.

If you have an interesting video to share it on the home page do keep it above-the-fold on the web page.

Anything below, for which you need to scroll in order to view, is called below-the-fold.

It has been surveyed that the majority of people do not scroll down to check out whether there’s any interesting content lying below.

So, do not wait for readers to find your videos – place videos right where their vision is sure to strike – that is at the TOP.

  • Video thumbnail – Doorway to Content Within

Just like movie posters serve a teaser to the main movie, thumbnails are the mini teaser for the main video.

What you see and your audience see on the organic search results is the thumbnail.

So it must be catchy to captivate the audience.

Bing is the search engine which lays high emphasis on video thumbnails.

They made a major modification.

They increased the display size of the thumbnails to attain better clarity.

They did it with the intention to enrich the user experience for video search.

An ideal thumbnail should be complemented by a catchy caption text.

The caption should give viewers an idea about the content of the video.

The thumbnail of this video sets the mood with its clear-cut message:

The thumbnail of this video is self-explanatory.

You know what you are supposed to get out of it.

It’s all about the frequently used phrases spoken by people whose native language is English.

  • Optimizing Video for SEO

Quite obviously you create a video with the intention to get online focus.

Hence, SEO is significant.

Your video should have a proper title that matches the content showcased within.

Remember to put relevant metadata that includes titles along with descriptions.

One more tip from my side.

Place your video in a blog post of your company and see the marked difference from SEO perspective.

Reason – it can bolster your blog content.

Your blog will be high-quality and an interesting-to-read one.

Post Google Penguin and Panda update we marketers well-know that SEO tactic is not just creation of endless links.

Creating content that can garner reader interest and be relevant later is the key to success.

Good content is the right step towards natural link building.

In the years to come, the content will build authority and relevancy.

Start your trial – 14 days for FREE!

  • Integrating with marketing tools

You may not have the knowledge of making a compelling video.

You can take help of video marketing software and tools to do the job for you.

Options that you can try are:

  • Wideo,
  • Viewbix,
  • Slidely,
  • Powtoon,
  • WeVideo,
  • VideoScribe,
  • Stupeflix,
  • Filmora,
  • Vidyard
  • Wistia.

All the above are tools that provide easy-to-use software editing and video analytics.

Features like heatmaps of Wistia gives an exact picture of where viewers watched the video.

You get answers to questions like “Where did they exactly stop, skipped or replayed the same?”.

CTA’s can be added so that leads can directly land up in the audience’s inbox.

  • Using the power of Social Video Marketing

In an age where social media is the hero, uploading videos on your social media pages will do more good.

Social Video marketing on Facebook is the megatrend, as Mark Zuckerberg states.

Seeing and sharing videos are the game changers.

Social videos can pull up even the laziest of buyers to get hold of your product and service.

Social media helps you keep in touch with customers, clients, and viewers.

Social media can be monitored with several marketing tools – hence uploading videos is one among the wisest options.

Unamo_Social_Media

The Concluding Lines – Judgment Matters & So Do Analysis

Last but not the least, there’s no thumb rule that what works best for others will work the same for you.

Marketing games make or break.

The important factor is you should find what works best for your product or service.

I would suggest going for a market survey and then sit with your team.

Create power-packed, relevant videos for your online video marketing to spread the word about you and your business.

Do you agree?

Have you jotted down what you want your audience to hear, see and experience?

Share it with our readers for more knowledge sharing on strategies and implementations.  

The post Video Marketing: Tips & Tricks For Successful Video Marketing appeared first on Unamo Blog.

Categories
Ideas Blog

How to Build a Content Strategy That Will Increase High Intent Traffic to Your Website

What is a content marketing and how to build a content strategy?

Content marketing is an inbound marketing method that has stood the test of time and every single algorithmic change that have been introduced by search engines over the  years, and it doesn’t look like it’s gonna die anytime soon.

A robust content strategy is one that gets your business’ name out there, targets the right audience, and brings potential customers right to the doorstep of your lead generation tool/form on your website.

 

Are you tracking your keyword ranking positions?

Try unamo seo for free

SIGN UP

Unfortunately, content is often not used effectively enough by many companies to deliver results, owing to several reasons.

When you talk to people about why they aren’t able to use content as a valuable source of leads, the answers are usually:

  • it requires way too much effort
  • it’s affected by factors like domain authority that hinders organic rankings
  • other platforms and marketing methods give us much more returns.

While these are all valid points, learning to use content effectively will create an evergreen lead gen source that is inexpensive and will keep the leads coming to your website for a long time.

And that’s exactly what we’re going to deliver to you in this article – we’ll be talking about how to build a content strategy that will deliver the right kind of traffic to your website and help you convert more clients from it.

However, there are a few things that you need to work on to get here. And we’ll be upfront with you – this is not something you can accomplish overnight.

But if you put your mind to it, it’s bound to give you great results in the span of 2-3 months and every day after that, provided you get it right. Here’s what the recipe for an airtight content strategy looks like:

  • A solid Domain Authority for your website
  • A planned approach where you target keywords with good search volume
  • A basic understanding of content SEO and the elements behind it
  • Regular analysis of what’s working and what’s not working
  • Repeat

We’ll guide you through how you can nail all of these things in this step-by-step guide.

This is how you create a content strategy that will help your company earn more leads through content.

 

#1 Building Domain Authority

If your website already has a great DA, then you don’t need to worry about this.

Jump to step #2.

If not, this is an absolutely important first step before you start working on your content strategy.

Not aware of what DA is? DA is a metric that was introduced by Moz to determine how authoritative your website is. In short, the bigger the DA of your website, the more dependable search engines consider to be.

 It is to note that your Domain Authority is only an approximation of how search engines deem your authority, and is not the number that search engines themselves use to judge your website’s reliability. Tools like Open Site Explorer try to simulate algorithms like PageRank by using well known ranking factors to determine this number.

So, the big question.

“How do I improve my website’s DA?”

Unfortunately, there’s no easy shortcut to do this. Since backlinks are a major factor that determine the DA of your website, regularly guest posting on other websites with backlinks to your website help.

On page SEO, getting your technical elements right, and working on things like page speed are said to improve your domain authority. You can read more about it in this post here.

Improving your website’s DA is time-consuming, but important. It also helps you reap the rewards of getting better organic search rankings in the long run.

#2 Keyword Research

So, you have your mind set to start using content as a device to deliver high intent traffic to your website. You have the /blog/ section set up, you have a WordPress instance created, and you’re about to pour words into an empty Google Docs file and start writing the content that your audience want to read.

Hold up. Do you really know what’s the content that your audience wants to read?

Enter keyword research.

If you want the right kind of organic traffic to come to your website through your content, then you need to know what they’re searching on the internet first.

You need to keep in mind that people generally type in keyword phrases in the Google search bar and click on the link that seems most suitable to their needs.

And you also need to know that if several people are searching for the exact same keyword phrase that aligns with what you’re selling, then that’s where you want your content to show up, to increase your likeness of attracting more people.

But how do you know what people are searching for? It’s at this juncture that you also need to know that Google and some third party tools that use Google’s API keep track of this data.

That’s right, you can literally see how frequently people search for “sling bags near me” on a monthly basis (Spoiler alert: It’s 50 per month). You can use a couple of tools to gather this data for planning out your content strategy. One of them is Ubersuggest.

I like Ubersuggest because it gives you ideas for things that you can write about based on your search term, unlike Google Keyword Planner that only gives you the search volume of the keyword that you enter. This is how Ubersuggest looks for “sling bags near me”.

Whereas, this is how Google Keyword Planner looks for the same term.

You can pick whatever works for you, but it’s imperative that you always do some keyword research before you start writing your content.

Make sure that it’s closely related to the product/services that you’re selling to get the most relevant audience. If you’re not sure about where to start, then take a look at the blog of the toughest competitor in your industry.

The titles that they’re writing about on their blog should give you some insight into what you can write about as well.

Once you’re done with your keyword research, pick one target keyword that you want to rank for and start writing it.

However, how do you write content that is keyword optimized? How do you improve your chances for ranking for that target search term?

That’s exactly what we’re going to talk about in the next step.

 

#3 Content SEO

With so many people churning out content at an insane rate out there, it is difficult for your content pieces to gain better rankings when you’re not following any optimization techniques.

website content

While there’s nothing written in stone when it comes to Google organic ranking factors or content SEO, there are certain best practices that you can follow to improve your chances of ranking high on SERPs, and driving the right kind of traffic to your company.

These are all the things that have helped our content rank and deliver the right kind of traffic to our website. Follow these guidelines, and you’re sure to see your content rank well on SERPs as well.

  • Have a defined target keyword/phrase for the content that you’re writing.
  • Use the target keyword/phrase in you post URL, title, and H1 tag.
  • Make sure that the target keyword/phrase appears enough times in your post. A keyword density of 1%-2% should be enough.
  • Add category associations and tags to your post.

Then:

  • Make sure that you have a brief short custom meta description for better CTR.
  • Write content pieces that have at least 900 words
  • Add 2+ relevant pictures in the body of your content piece. Always have a featured image for the content that you write.
  • Have enough helpful outbound links to articles that will help readers find value from your content better.
  • Internally link between content pieces and other webpages in your own website from your content.
  • Add the blog index page to the footer of your homepage, so search engine spiders can index your content quickly.

As we mentioned earlier, there is no such thing as a secret formula for ranking well on search engines, but these things will help you stay on the right track for writing SEO optimized content.

Once you’re done writing it, publish the content that you wrote. That’s not the end of the road, though.

There’s one very important step that remains, here.

#4 Measuring Results

Once your content has been published on your blog, you need to closely follow up on how it’s performing.

You need to keep an eye on what your competitors are doing to rank for these terms as well, and know whether they are ranking better than you are for these terms.

When you’re writing content on a daily basis and churning out, say, 20 content pieces a month, it is impossible for you to manually keep track of the performance of every keyword you’re trying to rank for.

We use two tools to effectively measure what the returns we’re getting for our content.

a) Google Analytics

The go-to tool for seeing how much organic traffic you’re getting for your website on a regular basis is none other than Google Analytics.

All that you need to do to track analytics for your webpages is insert a small code snippet in the header of your posts, and you’ll instantly be able to follow the traffic you’re getting for your content. Google Analytics also allows you to segment the traffic by referral source and medium, so you’ll know exactly what percentage of your traffic are coming to your website as a result of your content efforts.

You can also set up goals to measure the number of leads that you are earning from this traffic as well. You can learn all about setting up and using Google Analytics for your website here.

While Google Analytics is an amazing tool to keep track of the overall traffic and leads that you’re receiving on your website, it still doesn’t give you a fair idea of how your content is ranking, and how you are faring against your competitors. Which brings us to our next tool.

b) Unamo SEO

Unamo SEO helps you do just that by keeping track of how you are ranking for every single keyword that you’re trying to show up for on Google.

All you need to do is type in the keywords that you want to track, and Unamo will do the rest for you.

It also gives you a side by side comparison of how your content is performing against a competitor for one particular keyword.

My favorite story about how Unamo has helped build a better content strategy and keep a content team’s interests aligned with their goals is from a friend who owns Local SEO Checklist.

While working on trying to rank for the term ‘local SEO course’, he realized that the content piece was ranking for ‘local SEO crash course’ instead.

He worked on the h1 tag, URL structure and categories after that, and shortly later, his piece started ranking for ‘local SEO course’, which has a substantially larger search volume.

 

Want to to measure content marketing success?

Try unamo seo for free

sign up

 

#5 Repeat

That’s it!

Succesfull content marketing strategy

Once you’re done with steps 1-4, all you need to do is follow a structure and keep doing this for some time, and you’re bound to see a bump in your organic traffic.

Every time you see a content piece giving you good results, go back to it and see what you did right in that content piece.

This helps you become a better content writer over time, and will help you optimize your content to rank better in the future.

And that’s how you build a robust content strategy!

The post How to Build a Content Strategy That Will Increase High Intent Traffic to Your Website appeared first on Unamo Blog.

Categories
Ideas Blog

6 Ways to Easily Write Great Long-Form SEO Content

Are you tracking your keyword ranking positions?

Try unamo seo for free

You might think that in the age of the internet, long-form content has no place, but you’d be wrong

Long-form posts are great because they dominate SEO (search engine optimization) and attract dozens of links.

They take a bit of time, planning, and effort, but are definitely worth the work.

You can make writing great long-form SEO content easier with these six tips.

 

Your Idea

content idea

Choose your topic carefully.

Think about what your audience is interested in reading and learning about.

Focus on topics that are:

  • In-demand,
  • Relevant to your niche,
  • And useful to your readers.

Search the ideas you are considering and see what comes up in the results.

You’ll be presented with the most popular articles related to your search terms, and this will give you some direction as to what to write about.

You can also find ideas by browsing popular blogs in your niche and seeing what topics and ideas have been trending in the past year.

Once you have some topic ideas you know people are interested in, make sure they are something you can write long-form content about.

Some topics just don’t warrant a long discussion and are best talked about in a short post.

Don’t forget to give your post a catchy title to get more visitors and shares.

 

 

Outline Your Goals and Content

goals

Begin by asking yourself why you’re doing this.

  • What are your goals?
  • Are you helping to solve a common problem your audience has?
  • Do you want to increase your brand awareness?
  • Maybe you want to connect with customers or grow your email list?

Next, sketch out an outline for your content, doing this will make your writing much easier.

Your post’s structure and criteria will be a bit different depending on what kind of post you’re writing, be it:

  • “How-to,”
  • “List,”
  • “Guide,”

or

  • “Review” content.

Identify the core sections of your topic and assign them headings in your outline.

Then break down your sections into subsections, where you consider main sections in more detail.

The more thorough your outline is, the easier the writing will go and the better the quality will be.

 

Structure Your Post

Your long-form post will contain several different kinds of elements.

We’ve already talked about creating an outline with headings and subheadings, now we will go a bit more in-depth.

Structure your posts into paragraphs, as this is much easier for a reader to digest than a wall of text.

Make your sentences relatively short, and keep your paragraphs to no more than five sentences a piece.

People can be turned off by articles that are made up of two or three massive paragraphs.

It’s not necessarily the length of your article that scares readers off, it’s how you structure them.

 

Design Strategy

Design your post to be practical, as well as aesthetically pleasing.

When you’re creating your content, remember to include features such as sign-up forms, content flow, and social sharing buttons, and integrate them into your design.

Email sign-up buttons are important because they give more people access to your future content.

Be sure to include plenty of links to other relevant content you have created; the reader may not be interested in your long-form article but still enjoy another piece of content you’ve created.

Make it as easy as possible for them to get to it.

 

Get Help Writing Long-Form Content

Writing doesn’t come easily to everyone, so don’t hesitate to get some help from the professionals. Here are some good resources to get you started:

#1. Via Writing and State of Writing – These are helpful grammar resources you can use to check over your post to make sure it’s grammatically correct. It’s better to have your content checked then to risk publishing it with mistakes.

#2. UKWritings and Write My Paper – These are proofreading tools, recommended by UKTopWriters, you can access to make sure your content is polished and free of errors.

#3. Writing Populist and My Writing Way – Check out these writing blogs for ideas and advice on how to improve your long-form content. You’ll find lots of posts explaining how to write better SEO content.

#4. Essayroo and Academized – These are online editing tools, suggested by SimpleGrad in Academized review, you can use to check over your copy and make sure everything is grammatically correct.

#5. Academadvisor and LetsGoandLearn – These are writing guides you can access for help completing your long-form post. Even experienced writers can benefit from some extra help now and then.

 

Choose Your Keywords Wisely

Long-tail keywords are not the best idea for lengthy articles.

If you want to choose good keywords, consider factors such as search volume and the level of competition strength.

Search volume is a measure of how popular a search term is in a given country.

The more people searching for that keyword, the more visitors your page should get, and the more potential clients are exposed to your content.

 

Analyze the top ten results for your keyword. High ranking keywords will have lots of serious competition, so you’ll have to do some serious observation of their material to make yours even better. Long-form content is a good medium to use to beat the keyword competition – advises Martha Spangler, content writer at EliteAssignmentHelp

 

Conclusion

Writing long-form content takes a little longer, but it’s great for SEO and linking.

You also get a chance to really expound on a topic that interests you, which is a great deal more difficult to do in a short piece.

Make sure you:

  • Choose your topic carefully,
  • Outline your goals and content,
  • Structure your post well,
  • Design your content strategically,
  • Get online help writing and editing your piece,
  • And choose your keywords wisely.

Follow these six tips to easily write great long-form SEO content.

Are you tracking your keyword ranking positions?

Try unamo seo for free

The post 6 Ways to Easily Write Great Long-Form SEO Content appeared first on Unamo Blog.