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LinkedIn for Business: 10 Tips and Tricks for Online Businesses

If you’re still wondering how to use LinkedIn for business, you’re in the right place!

LinkedIn is a social network whose goal is to bring together professionals from around the world to increase their success, productivity, and career growth. Do you know how to use LinkedIn for business? 

Since it’s a social network, it allows you to gain substantial benefits for your business, particularly in the B2B niche.

According to the research, as much as 80% of B2B leads come from LinkedIn. It’s a big portion of the market and you should seize the opportunity to grab your own share.

But in order to do so, you need to create a sustainable LinkedIn strategy.

This article will present you with 10 tips on how to increase the productivity of the online business using LinkedIn.

Let’s take a look!

 

LinkedIn Is More Productive Than Other Social Platforms

 

social media

 

Yes, we all know that social platforms such as Facebook or Instagram gather millions or even billions of users on a daily basis, while LinkedIn can’t get anywhere near these figures.

However, LinkedIn is far more productive business-wise than all other networks combined.

There are a number of reasons for making this statement and we will discuss some of them below.

For the time being, we will briefly explain what makes LinkedIn superior to other social media channels:

  • LinkedIn is a network of professionals who don’t look for entertainment but rather search for new business ideas.
  • Young people who create LinkedIn profiles don’t do it for fun. Instead, they want to explore job opportunities and find a reliable company to launch a career. This also makes the job easier for businesses which are looking for young talents to join their teams.
  • LinkedIn is more authentic than other platforms. Contrary to Facebook or Twitter, there are almost zero fake profiles and it’s relatively easy to check the authenticity of each account.
  • Other social media don’t really adore textual content. On the contrary, it all comes down to posting visual content followed by a brief caption. LinkedIn takes topics more seriously and you can really learn a lot about business reading articles over there.

 

Increase Awareness of Your Business

 

In the abundance of both big and small enterprises, it is becoming increasingly difficult to raise the awareness of your business and present your company to the wider audience.

But LinkedIn can help you make a breakthrough.

How come?

First of all, it will present you to the right audience.

You are probably not targeting high school kids or retired factory workers. On the contrary, you want to reach companies and professionals who can help you expand the business.

According to social media specialists at Rush My Essay, the second step is to prove authority and professionalism by making a well-designed LinkedIn account: “Always use quality images, include website URL, and add links to your landing pages and other social media accounts.

Besides that, you also need to engage and become an active community member”.

Nothing can help you raise brand awareness like posting comments on other people’s posts and asking questions about their topics. It’s the part where you reveal expert knowledge and write insightful industry-related comments.

With all this effort, you can hardly stay unnoticed among LinkedIn community members.

 

Become a Key Opinion Leader (KOL)

 

 

LinkedIn for business doesn’t only give your company the chance to increase awareness.

You can use it to build a personal brand and become a KOL in your niche. It’s a long-term process, but it’s definitely not a mission impossible.

Here’s what you ought to do:

  • Create quality posts:

Your job is to write in-depth analysis and give readers the reason to follow you. Avoid short posts unless you have something really important to say. Use longer format to express your ideas and prove them with case studies and statistical findings.

  • Follow industry trends:

Stay up to date with your articles and use the hype to grab the attention of your connections.

  • Reveal your personality:

The best LinkedIn authors personalize their posts. They build unique styles, which makes them more interesting and memorable. You should follow the same pattern and reveal your personality – it will make you look more natural, so you can strengthen relations with your followers.

  • Consistency:

Even if you write the most outstanding posts, it won’t help you become a KOL in case you don’t do it consistently. Find a rhythm that suits your personal schedule and publish articles regularly. That way, you will keep reminding people of yourself and your business.

  • Add CTA:

Don’t forget to add calls to action to your posts. Always invite people to share articles, like them, or leave comments.

 

Grow the Network of Professional Acquaintances

 

Your content creation efforts cannot go unnoticed and you will surely grow the network of professional acquaintances quickly. This is extremely important since LinkedIn users are decision-makers.

According to the study, more than 90% of executives rated LinkedIn as their number one choice for professionally relevant content.

After all, you can’t do any kind of business without some serious personal connections.

But how can you increase the number of LinkedIn followers?

The first step is to promote the page on other sources such as company website, social media accounts, emails, blog posts, etc.

Another thing you can do is to invite employees to act as brand advocates on LinkedIn. Besides being loyal followers, they should also contribute to the promotion of your page by sharing interesting notifications, content, and news.

If you want to attract a highly specific group of followers, we suggest you build a Showcase Page as an extension of the Company Page.

It’s a convenient way to focus on a particular brand or product, thus allowing people who don’t have interest in other areas of your business to concentrate on this segment exclusively.

 

Find new business opportunities

 

content idea

You’ve learned a lot of stuff about the LinkedIn promotion so far, but this is where things get even more interesting.

Namely, LinkedIn can help you find new business opportunities and take your operations to the whole new level. How is this possible?

There are essentially three ways to use LinkedIn for business expansion:

  • Research potential clients:

You can conduct a research to find potential clients. Analyze their online behavior, posts, and comments. It will help you learn more about business prospects and probably give you the idea of how to approach them.

  • Ask for testimonials and endorsements:

Prospect research is a proactive LinkedIn tactic, but you can also use the passive strategy and that is to ask for client testimonials and endorsements. It’s good to have a lot of customer endorsements, but it’s even better to accumulate many client reviews. This way, you receive non-biased testimonials from people who actually worked, which is the best kind of word-of-mouth marketing you can get.

  • Write a compelling statement:

Once a prospect visits your page to check you out, you should welcome him with an appealing statement. Use this feature to briefly describe your business and add just a few details to evoke curiosity.

 

Recruit Talented Professionals

 

Successful businesses rely on high-quality staff.

LinkedIn gives you the benefit of finding and reaching out to talented professionals, so you should use it to strengthen your team. 

LinkedIn profiles are filled with candidate information. You can examine each prospect and check out their employment history, academic background, credentials, and skills.

At the same time, you get to see their endorsements, interests, and recommendations.

Using LinkedIn Recruiter, you can look for prospects by a number of indicators – job titles, employers, locations, management levels, education, previous positions, and many other features.

And it’s fairly easy to reach out to these people since you only need to send them a private message in the LinkedIn inbox.

What makes this platform even more interesting is the fact that you can analyze the professional interests of the targeted candidates. You are able to see their posts and comments, but also to learn more about their connections and online influence.

In case you notice someone familiar among connections, you can ask this person to tell you more about the young talent.

 

Optimize Linked Page to Improve Search Visibility

 

LinkedIn page optimization is extremely important if you want to let people find you easily. You need to implement the best SEO practices in order to improve search visibility.

As an online business, you need to make sure everything you write about your company is accurate and up to date. This means adding the right contact details (emails, website address, phone numbers, etc.) and other basic information such as locations, number of employees, products, niche, awards, and so on.

Besides that, LinkedIn enables companies to customize their Products & Services pages. You can use this possibility to target different clients based on niche, locations, company size, job titles, or any other feature for that matter.

Of course, keyword strategy is crucial for LinkedIn optimization so you have to carefully choose terms and phrases that describe your business the best.

Keep in mind that you need to conduct a keyword research for each new article you write to maximize the SEO potential of your content.

 

Use LinkedIn for Product Promotion

 

LinkedIn is the perfect place to promote your new products or services, particularly in the B2B industry.

If you are organizing a product launch or have important news to share about your brand, don’t be afraid to invest some extra time and resources in LinkedIn marketing.

We already mentioned the Products & Services page. Exploit it and upload new items from your portfolio, but don’t stop there. You should also add high-resolution images of the product followed by thorough and keyword-rich descriptions. In case you can afford and handle video marketing, don’t hesitate to create a video tutorial. It’s the most effective way to explain product features and highlight the benefits of using it.

There is one more very important detail – always add a link to the landing page to allow potential clients to take action immediately. Bear in mind the ultimate goal and that is to raise awareness, generate leads, and increase conversions.

Without a strong CTA, reaching the goal is almost impossible.

 

Utilize Paid Advertising

 

Link Baiting for Crative SEOs

It would be so cool if you could raise LinkedIn awareness only organically. Unfortunately, it is almost impossible to reach wider audiences without the help of paid advertising.

But that’s not necessarily a bad thing.

Using paid advertising, you can target the audience according to dozens of relevant features. For instance, you can aim at clients based on names, seniority, groups, skills, degrees, company size, age, gender, titles, and tons of other personal or professional traits.

At the same time, LinkedIn’s Lead Accelerator tool has the power to facilitate lead generation by displaying ads at just about the right time and in the right position within the sales funnel.

This is one of the main reasons why paid advertising on LinkedIn costs more than ads on other social media, but it’s worth every penny.

 

Follow Trends and Analyze Competitors

 

Regardless of your niche, you are going to face a harsh competition on LinkedIn.

There are probably dozens of similar companies that want to do the same thing – nurture leads and find fresh business opportunities. It makes LinkedIn marketing a lot more difficult, but it also gives you a couple of advantages.

First of all, you can stay up to date with the latest industry trends and avoid missing out on important developments. And secondly, you can analyze the biggest competitors to learn what they do well.

This way, you can embrace things they are good at, while you can exploit their weaknesses and beat them in areas where they don’t perform perfectly.

 

Conclusion

LinkedIn is not the largest social platform, but it’s definitely most influential among professionals from the B2B niche. As such, it gives you the chance to increase awareness of your company and generate fresh leads through networking and discovering business opportunities.

If this sounds interesting enough, you should prepare a LinkedIn strategy to give a new push to your company.

This post showed you 10 tips on how to increase the productivity of the online business using LinkedIn.

It might take a while before you get things going, but the outcome will be very beneficial – so don’t hesitate to make your move!

The post LinkedIn for Business: 10 Tips and Tricks for Online Businesses appeared first on Unamo Blog.

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What Shakespeare Can Teach You About Inbound Marketing

There’s no escaping William Shakespeare’s influence on modern culture. His plays and sonnets are taught and performed around the world. And his knack for turning a good phrase has influenced the way we think and speak for centuries.

Inbound marketers can learn a great deal from the legendary playwright. This post will discuss what Shakespeare can teach you about inbound marketing….

Shakespeare As The Inventor Of Words

While some etymologists may question if Shakespeare really did coin all of his neologisms, few dispute that he was the first to write them down. And that is certainly worth taking note of as a marketer. Shakespeare was the master of ‘painting with words’, so why not do some yourself?

Marketers should be brave and indulge in wordplay themselves, embracing the world of allusion and metaphor. No dull cliches and hackneyed phrases please.

Why?

An unusual phrase or combination of words is much more likely to stand out in today’s content mulch. Especially on social media, a little witty word play goes a long way. Another place to try out something new? Email subject lines — a place where a few small words yield a lot of power.

Innocent are now synonymous with a quirky and irreverent copywriting style that they seem to have all but invented a few years back. Their copy was all about squishy bananas, space monkeys and mangoes called Alphonso — the height of twee brand storytelling. Innocent’s success is a great testament to how your inventiveness with words can be a great brand differentiator and sales driver.

Image credit: Compliment generator

Before you could say “sneezing piglet”, there were a dozen copycat copywriters out there trying to cash in on the success of this eccentric and highly-stylized way of writing.

Their way with words across made them stand out in a sea of samey language and marketing, and the spell of Innocent is still going strong. Their unusual approach to words and language made them famous, so why not innovate when it comes to how your brand uses words too?

Brands now also have the potential to actually become part of language. Netflix and Uber are some of the brands that have been adopted into common parlance. Again, a strong brand concept and compelling name can help you achieve household status.

Don’t dismiss the power of words to elevate your brand and make you memorable — excellent and inventive copywriting has its place in the inbound marketing funnel.

Shakespeare And Genre-Busting

All of Shakespeare’s plays take you on an emotional rollercoaster. Before the bard, a tragedy was a tragedy and a comedy stuck to gags and goofs. Shakespeare sought to cross-pollinate when it came to genres and mixed high tragedy with low comedy. Gags and ghouls existed side by side, and many snobs of the day were aghast.

This is a great lessons for marketers — don’t get stuck into a ‘channel specific’ or even ‘audience segmentation’ rut. Don’t let your marketing messages sound like cheap caricatures, but explore the depth and breadth of human experience instead.

This is also about finding opportunity everywhere — making sure that transactional emails convert and that customer service chats have in-built up-sells. Shakespeare always had time to make the most of what he was working with, and today, he would have been out there exploring chatbots, AI, and AR….

Chatbots offer a huge opportunity for marketers — and you don’t have to stick to just ‘marketing’ through them. They can be used to play games, send personalized videos, set event reminders — there are endless (largely unexplored) use cases for chatbots. As they are only just about making it into mainstream marketing, chatbots are the perfect medium for the pioneer content strategist or inbound marketer.

This case study by Bot Academy shows how chatbots can be programmed into a sequence that encourages users to sign up to an event:

By encouraging real dialogue with the user, chatbots are blurring the lines between marketing and conversation.

As part of an inbound strategy, chatbot adopters will have to work hard in order not to interrupt the user’s day with endless marketing messages. Instead, focus on becoming part of their lives with genuinely useful reminders and sought-after offers and deals.

“Brevity Is The Soul Of Wit”

This quote from Hamlet beautifully demonstrates how Shakespeare used ambiguity in his work to let audiences come up with their own meaning. In most instances, a good joke will ‘land’ because the comedian allows you to create some of your own meaning.

Othello is a very jealous, alpha male character. However, he also displays his vulnerability in many scenes. This helps audiences connect with his storyline over the course of the play, and shows up the inherent contradictions present in gender and masculinity.

When crafting inbound marketing messages and sales funnels, embrace the power of ambiguity as well. Don’t tell people what to think, but ask probing questions and draw real-world parallels instead. The idea is to get people into a reflective mood.

Image credit: Bench accounting

Bench Accounting like to share plenty of useful small business content, but they also know when a witty choice of words is better than talking about tax. They display their company culture and prowess for numbers in funny, thoughtful Instagram posts. It’s a great way to break up the monotony on social media and bring narratives into your brand story. Showcase the full range of experiences and emotions that go into running your business.

Shakespeare Took Creative Shortcuts… And So Should You

We’ll leave it others to debate whether Shakespeare really did write all of his plays single-handedly. What is certain however, is that he borrowed from and re-wrote other people’s work.

Of course — be mindful of copyright — but don’t be afraid to recycle common stories, narratives, and plots, and frame them within your own marketing stories. Why not bring some of that old fairy tale mystery into your content in order to make your content seem more relatable? These stories have stood the test of time for a reason. Hey, if it’s good enough for Shakespeare…. (also, older books and stories are often non-copyrighted as the copyrights tend to lapse after 150 years or so).

You can also thank Shakespeare for demonstrating how effective ‘revamping an old classic’ can be in order to boost sales figures. Take the historical tale of Julius Caesar: the ‘plot’ was already written, so Shakespeare was able to concentrate on creating great characters and adding more ‘drama’ to the story. In this same way, marketers can audit their old blog posts, and then reword and retarget the content to suit a different audience.

Rebelgirls.co had viral success with their “Good Night Stories For Rebel Girls”, proving that there is still plenty of mileage when it comes to re-inventing old stories. Visiting good night stories from a 2017 viewpoint made for a highly creative cultural mashup.

Repurposing common motifs and narratives can help make your content more shareable and viral, but make sure that you aren’t guilty of empty ‘story jacking’. Test things out with a social media or content campaign to gauge audience reaction. Strong visuals will help you build that creative ‘bridge’.

Universality (Or Why No One Has Heard Of Ben Jonson)

Ever heard of Ben Jonson? Not many have. He was a contemporary of our boy Billy, but unfortunately he is less well known. Some believe that the reason for this is because his plays, compared with Shakespeare’s, didn’t stand the test of time. Jonson was obsessed with 17th century culture and littered his plays with in-jokes and political references that mean nothing to us now. His plays are witty — but dense, and you need a 100 page glossary to wade through them today.

For marketers, creating evergreen content should be the takeaway lesson. If you can use analytics and monitoring to latch onto your audience’s key concerns and hesitations in life, you can then create content that will be timeless and relevant to your brand in all contexts. Don’t shoot yourself in the foot like old Ben and get stuck in a rut and cycle of ‘trend’ posts that are outdated the minute you publish them. Focus on core inbound messages instead.

Quickbooks know how to break down complex business concepts into easy-to-read guides that are a million miles away from clickbait. Focusing on offering value by covering business topics in a concise way helps these guides rank and perform well on the Quickbooks website.

It’s a testament to how building an evergreen content resource can help solidify brand reputation (and pull in relevant search traffic). Use keyword research and data tools to get an idea of the topics and themes that your audience will find perennially interesting, and invest your content budget into pulling together some useful resources that will stand the test of time.

Who knew Shakespeare was so relatable? He’s not called modern for no reason! Apply these key principles to your work as an inbound marketer, and you can ‘bedazzle’ (a neologism from Taming of The Shrew) your audiences for years to come.