Categories
Ideas Blog

Local SEO For Restaurants: Best Tips To Increase Brand Visibility of Restaurants

Local SEO for restaurants craves for top local search results especially in Google and Facebook.

Therefore, this is emerging as a key factor in determining whether your restaurant succeeds or not.

When it comes to local SEO, there are two things that cannot be ignored:

  • The number of shoppers using mobile phone to access your service
  • Almost 50% of the customers are searching for restaurants on Google and checking you out on Facebook.

Want to track your keywords and rankings?

Try unamo seo for free

SIGN UP

The Importance Of Local SEO For Restaurants

Local SEO strategies helps to position your business to potential clients on search engines or other digital marketing platforms.

When implemented in the right ways, it maximizes your chances of getting discovered by potential clients as they search for the best local business. It is also a great way to promote business and services to local clients.

Additionally, it improves brand equity for your restaurant.

SEO is not that tough to do for a local restaurant. We all know how search engines are revamping the ways they rank websites.

They are constantly in the direction of improving. This helps them display the best and the most relevant to web viewers.

This advantage can be used to expand your restaurant using Local SEO that will help you rank higher for a very long time.

Let’s check how:

1. Optimize the website and its content for Local SEO

The best thing that can be done is to optimize the website and its content.

website content

A high-quality and relevant content written helps you show up on search engines. When writing the content, it is important to consider more about the needs of audience and not just search engines.

For being on top of searches, you need to have strong and relevant titles, along with URLs and H2 tags.

Meta descriptions on the page do not help you rank higher, however, they offer clients a glimpse of what is portrayed on your website.

Additionally, you must include physical address along with contact information. It should be easily visible to clients.

Testimonials and reviews placed on the website also help in better decision making.

2. Use of Google Places and Local Google +

Local SEO Guide for Smal Business

Google place lets your restaurant business show up in Google search and Google Maps for physical location. It allows your clients to find address, hours of operation and contact information to place an order or book a table.

Google + allows to communicate with clients as well as revert to the reviews they have left on Google. It offers another communication channel to broadcast messages and keep people updated.

3. SEO for Restaurants and Social Media 

There are several social media platforms that you must be leveraging. Facebook, Twitter and Instagram are reckoned ones.

All these social media networks must have your physical address, contact info and links to the website. In Facebook, you must be listed as a local business. It will help locals find you easier and more often on Facebook.

Use social media profiles to get customers talking about you and sharing your content. Create interesting, relevant and engaging content for your users to like and share. It will eventually help your business expand across more fans and followers.

4. Focus on Conversions

It is extremely important to focus on client conversion while getting a lot of traffic to your restaurant’s website.

conversions

It should not take more than a click to discover menu, contact information or book a table. All this is a part of improving local SEO.

Now, the next thing, you need to focus on is converting the acquired traffic. You need to have clear CTA on every single page.

If people just browse your website and leave, you might be losing on potential sales.

5.  Use online citations

Citations help your restaurants gain exposure. It is also a great source of traffic.

testimonial

List your services on top business listings. In addition to it, there are some other citation firms that work with you.

When claiming your listing, control it by interacting with reviewers, update information and add a favorable image.

Online reviews are trusted by a large number of audiences.

6. Upload eye catching image

It is easy to improve the local visibility using high quality imagery.

You can take eye catching visuals of menu items, dishes and photos of restaurants. This would multiply the effectiveness of your venture and also boost search results.

Also, ensure that you are using geotags and alt-text descriptions on the images that you display. It is important to embed keyword-rich information.

This will maximize local reach and make it easier for clients to find you.

7. Stay Consistent

Inconsistent listing could negatively harm your business and impact the performance of your business.

So, it is important to use the same business name, address, contact information on website, social media profiles along with business listings and citations.

8. Keep monitoring results

Make sure whatever you are doing is working great for you. You can also make use of some good tools to monitor the results of SEO.

Start by setting up Google Analytics on website. This will help you monitor how many visitors your website is getting.

Also, focus on organic search settings to see that your SEO strategy is working.

Other tools like Unamo SEO analyze and improve your website and also let you know how you are progressing with each passing day.

Unamo_seo

Final Gist!

Local search is highly targeted to clients who are located physically close to your business. The tips mentioned above will lead towards improved conversions.

We hope this short guide will boost your chances of ranking and also improve local SEO. By effectively implementing these local SEO tips, you will be on your way to top search results for Facebook and Google.

Get started now to avail first class results – sooner you start, the better off you will be.

If you think, we have missed out on something, please feel free to write us below!

Want to track your keywords and rankings?

Try unamo seo for free

SIGN UP

The post Local SEO For Restaurants: Best Tips To Increase Brand Visibility of Restaurants appeared first on Unamo Blog.

Categories
Ideas Blog

How to Build a Content Strategy That Will Increase High Intent Traffic to Your Website

What is a content marketing and how to build a content strategy?

Content marketing is an inbound marketing method that has stood the test of time and every single algorithmic change that have been introduced by search engines over the  years, and it doesn’t look like it’s gonna die anytime soon.

A robust content strategy is one that gets your business’ name out there, targets the right audience, and brings potential customers right to the doorstep of your lead generation tool/form on your website.

 

Are you tracking your keyword ranking positions?

Try unamo seo for free

SIGN UP

Unfortunately, content is often not used effectively enough by many companies to deliver results, owing to several reasons.

When you talk to people about why they aren’t able to use content as a valuable source of leads, the answers are usually:

  • it requires way too much effort
  • it’s affected by factors like domain authority that hinders organic rankings
  • other platforms and marketing methods give us much more returns.

While these are all valid points, learning to use content effectively will create an evergreen lead gen source that is inexpensive and will keep the leads coming to your website for a long time.

And that’s exactly what we’re going to deliver to you in this article – we’ll be talking about how to build a content strategy that will deliver the right kind of traffic to your website and help you convert more clients from it.

However, there are a few things that you need to work on to get here. And we’ll be upfront with you – this is not something you can accomplish overnight.

But if you put your mind to it, it’s bound to give you great results in the span of 2-3 months and every day after that, provided you get it right. Here’s what the recipe for an airtight content strategy looks like:

  • A solid Domain Authority for your website
  • A planned approach where you target keywords with good search volume
  • A basic understanding of content SEO and the elements behind it
  • Regular analysis of what’s working and what’s not working
  • Repeat

We’ll guide you through how you can nail all of these things in this step-by-step guide.

This is how you create a content strategy that will help your company earn more leads through content.

 

#1 Building Domain Authority

If your website already has a great DA, then you don’t need to worry about this.

Jump to step #2.

If not, this is an absolutely important first step before you start working on your content strategy.

Not aware of what DA is? DA is a metric that was introduced by Moz to determine how authoritative your website is. In short, the bigger the DA of your website, the more dependable search engines consider to be.

 It is to note that your Domain Authority is only an approximation of how search engines deem your authority, and is not the number that search engines themselves use to judge your website’s reliability. Tools like Open Site Explorer try to simulate algorithms like PageRank by using well known ranking factors to determine this number.

So, the big question.

“How do I improve my website’s DA?”

Unfortunately, there’s no easy shortcut to do this. Since backlinks are a major factor that determine the DA of your website, regularly guest posting on other websites with backlinks to your website help.

On page SEO, getting your technical elements right, and working on things like page speed are said to improve your domain authority. You can read more about it in this post here.

Improving your website’s DA is time-consuming, but important. It also helps you reap the rewards of getting better organic search rankings in the long run.

#2 Keyword Research

So, you have your mind set to start using content as a device to deliver high intent traffic to your website. You have the /blog/ section set up, you have a WordPress instance created, and you’re about to pour words into an empty Google Docs file and start writing the content that your audience want to read.

Hold up. Do you really know what’s the content that your audience wants to read?

Enter keyword research.

If you want the right kind of organic traffic to come to your website through your content, then you need to know what they’re searching on the internet first.

You need to keep in mind that people generally type in keyword phrases in the Google search bar and click on the link that seems most suitable to their needs.

And you also need to know that if several people are searching for the exact same keyword phrase that aligns with what you’re selling, then that’s where you want your content to show up, to increase your likeness of attracting more people.

But how do you know what people are searching for? It’s at this juncture that you also need to know that Google and some third party tools that use Google’s API keep track of this data.

That’s right, you can literally see how frequently people search for “sling bags near me” on a monthly basis (Spoiler alert: It’s 50 per month). You can use a couple of tools to gather this data for planning out your content strategy. One of them is Ubersuggest.

I like Ubersuggest because it gives you ideas for things that you can write about based on your search term, unlike Google Keyword Planner that only gives you the search volume of the keyword that you enter. This is how Ubersuggest looks for “sling bags near me”.

Whereas, this is how Google Keyword Planner looks for the same term.

You can pick whatever works for you, but it’s imperative that you always do some keyword research before you start writing your content.

Make sure that it’s closely related to the product/services that you’re selling to get the most relevant audience. If you’re not sure about where to start, then take a look at the blog of the toughest competitor in your industry.

The titles that they’re writing about on their blog should give you some insight into what you can write about as well.

Once you’re done with your keyword research, pick one target keyword that you want to rank for and start writing it.

However, how do you write content that is keyword optimized? How do you improve your chances for ranking for that target search term?

That’s exactly what we’re going to talk about in the next step.

 

#3 Content SEO

With so many people churning out content at an insane rate out there, it is difficult for your content pieces to gain better rankings when you’re not following any optimization techniques.

website content

While there’s nothing written in stone when it comes to Google organic ranking factors or content SEO, there are certain best practices that you can follow to improve your chances of ranking high on SERPs, and driving the right kind of traffic to your company.

These are all the things that have helped our content rank and deliver the right kind of traffic to our website. Follow these guidelines, and you’re sure to see your content rank well on SERPs as well.

  • Have a defined target keyword/phrase for the content that you’re writing.
  • Use the target keyword/phrase in you post URL, title, and H1 tag.
  • Make sure that the target keyword/phrase appears enough times in your post. A keyword density of 1%-2% should be enough.
  • Add category associations and tags to your post.

Then:

  • Make sure that you have a brief short custom meta description for better CTR.
  • Write content pieces that have at least 900 words
  • Add 2+ relevant pictures in the body of your content piece. Always have a featured image for the content that you write.
  • Have enough helpful outbound links to articles that will help readers find value from your content better.
  • Internally link between content pieces and other webpages in your own website from your content.
  • Add the blog index page to the footer of your homepage, so search engine spiders can index your content quickly.

As we mentioned earlier, there is no such thing as a secret formula for ranking well on search engines, but these things will help you stay on the right track for writing SEO optimized content.

Once you’re done writing it, publish the content that you wrote. That’s not the end of the road, though.

There’s one very important step that remains, here.

#4 Measuring Results

Once your content has been published on your blog, you need to closely follow up on how it’s performing.

You need to keep an eye on what your competitors are doing to rank for these terms as well, and know whether they are ranking better than you are for these terms.

When you’re writing content on a daily basis and churning out, say, 20 content pieces a month, it is impossible for you to manually keep track of the performance of every keyword you’re trying to rank for.

We use two tools to effectively measure what the returns we’re getting for our content.

a) Google Analytics

The go-to tool for seeing how much organic traffic you’re getting for your website on a regular basis is none other than Google Analytics.

All that you need to do to track analytics for your webpages is insert a small code snippet in the header of your posts, and you’ll instantly be able to follow the traffic you’re getting for your content. Google Analytics also allows you to segment the traffic by referral source and medium, so you’ll know exactly what percentage of your traffic are coming to your website as a result of your content efforts.

You can also set up goals to measure the number of leads that you are earning from this traffic as well. You can learn all about setting up and using Google Analytics for your website here.

While Google Analytics is an amazing tool to keep track of the overall traffic and leads that you’re receiving on your website, it still doesn’t give you a fair idea of how your content is ranking, and how you are faring against your competitors. Which brings us to our next tool.

b) Unamo SEO

Unamo SEO helps you do just that by keeping track of how you are ranking for every single keyword that you’re trying to show up for on Google.

All you need to do is type in the keywords that you want to track, and Unamo will do the rest for you.

It also gives you a side by side comparison of how your content is performing against a competitor for one particular keyword.

My favorite story about how Unamo has helped build a better content strategy and keep a content team’s interests aligned with their goals is from a friend who owns Local SEO Checklist.

While working on trying to rank for the term ‘local SEO course’, he realized that the content piece was ranking for ‘local SEO crash course’ instead.

He worked on the h1 tag, URL structure and categories after that, and shortly later, his piece started ranking for ‘local SEO course’, which has a substantially larger search volume.

 

Want to to measure content marketing success?

Try unamo seo for free

sign up

 

#5 Repeat

That’s it!

Succesfull content marketing strategy

Once you’re done with steps 1-4, all you need to do is follow a structure and keep doing this for some time, and you’re bound to see a bump in your organic traffic.

Every time you see a content piece giving you good results, go back to it and see what you did right in that content piece.

This helps you become a better content writer over time, and will help you optimize your content to rank better in the future.

And that’s how you build a robust content strategy!

The post How to Build a Content Strategy That Will Increase High Intent Traffic to Your Website appeared first on Unamo Blog.

Categories
Ideas Blog

6 Ways to Easily Write Great Long-Form SEO Content

Are you tracking your keyword ranking positions?

Try unamo seo for free

You might think that in the age of the internet, long-form content has no place, but you’d be wrong

Long-form posts are great because they dominate SEO (search engine optimization) and attract dozens of links.

They take a bit of time, planning, and effort, but are definitely worth the work.

You can make writing great long-form SEO content easier with these six tips.

 

Your Idea

content idea

Choose your topic carefully.

Think about what your audience is interested in reading and learning about.

Focus on topics that are:

  • In-demand,
  • Relevant to your niche,
  • And useful to your readers.

Search the ideas you are considering and see what comes up in the results.

You’ll be presented with the most popular articles related to your search terms, and this will give you some direction as to what to write about.

You can also find ideas by browsing popular blogs in your niche and seeing what topics and ideas have been trending in the past year.

Once you have some topic ideas you know people are interested in, make sure they are something you can write long-form content about.

Some topics just don’t warrant a long discussion and are best talked about in a short post.

Don’t forget to give your post a catchy title to get more visitors and shares.

 

 

Outline Your Goals and Content

goals

Begin by asking yourself why you’re doing this.

  • What are your goals?
  • Are you helping to solve a common problem your audience has?
  • Do you want to increase your brand awareness?
  • Maybe you want to connect with customers or grow your email list?

Next, sketch out an outline for your content, doing this will make your writing much easier.

Your post’s structure and criteria will be a bit different depending on what kind of post you’re writing, be it:

  • “How-to,”
  • “List,”
  • “Guide,”

or

  • “Review” content.

Identify the core sections of your topic and assign them headings in your outline.

Then break down your sections into subsections, where you consider main sections in more detail.

The more thorough your outline is, the easier the writing will go and the better the quality will be.

 

Structure Your Post

Your long-form post will contain several different kinds of elements.

We’ve already talked about creating an outline with headings and subheadings, now we will go a bit more in-depth.

Structure your posts into paragraphs, as this is much easier for a reader to digest than a wall of text.

Make your sentences relatively short, and keep your paragraphs to no more than five sentences a piece.

People can be turned off by articles that are made up of two or three massive paragraphs.

It’s not necessarily the length of your article that scares readers off, it’s how you structure them.

 

Design Strategy

Design your post to be practical, as well as aesthetically pleasing.

When you’re creating your content, remember to include features such as sign-up forms, content flow, and social sharing buttons, and integrate them into your design.

Email sign-up buttons are important because they give more people access to your future content.

Be sure to include plenty of links to other relevant content you have created; the reader may not be interested in your long-form article but still enjoy another piece of content you’ve created.

Make it as easy as possible for them to get to it.

 

Get Help Writing Long-Form Content

Writing doesn’t come easily to everyone, so don’t hesitate to get some help from the professionals. Here are some good resources to get you started:

#1. Via Writing and State of Writing – These are helpful grammar resources you can use to check over your post to make sure it’s grammatically correct. It’s better to have your content checked then to risk publishing it with mistakes.

#2. UKWritings and Write My Paper – These are proofreading tools, recommended by UKTopWriters, you can access to make sure your content is polished and free of errors.

#3. Writing Populist and My Writing Way – Check out these writing blogs for ideas and advice on how to improve your long-form content. You’ll find lots of posts explaining how to write better SEO content.

#4. Essayroo and Academized – These are online editing tools, suggested by SimpleGrad in Academized review, you can use to check over your copy and make sure everything is grammatically correct.

#5. Academadvisor and LetsGoandLearn – These are writing guides you can access for help completing your long-form post. Even experienced writers can benefit from some extra help now and then.

 

Choose Your Keywords Wisely

Long-tail keywords are not the best idea for lengthy articles.

If you want to choose good keywords, consider factors such as search volume and the level of competition strength.

Search volume is a measure of how popular a search term is in a given country.

The more people searching for that keyword, the more visitors your page should get, and the more potential clients are exposed to your content.

 

Analyze the top ten results for your keyword. High ranking keywords will have lots of serious competition, so you’ll have to do some serious observation of their material to make yours even better. Long-form content is a good medium to use to beat the keyword competition – advises Martha Spangler, content writer at EliteAssignmentHelp

 

Conclusion

Writing long-form content takes a little longer, but it’s great for SEO and linking.

You also get a chance to really expound on a topic that interests you, which is a great deal more difficult to do in a short piece.

Make sure you:

  • Choose your topic carefully,
  • Outline your goals and content,
  • Structure your post well,
  • Design your content strategically,
  • Get online help writing and editing your piece,
  • And choose your keywords wisely.

Follow these six tips to easily write great long-form SEO content.

Are you tracking your keyword ranking positions?

Try unamo seo for free

The post 6 Ways to Easily Write Great Long-Form SEO Content appeared first on Unamo Blog.

Categories
Ideas Blog

SEO Competitor Analysis Guide

Whether you’re just starting out with your online business or you’re pivoting your SEO strategy to be more competitive in your online market, SEO competitor analysis is one of the most important aspects of any SEO campaign.

SEO competitor analysis helps you:

  • Understand your standing within your digital marketplace
  • Get data on competitor efforts
  • Benchmark your success
  • Find gaps in your strategy to improve upon

However, a lot of SEO competitor analysis content dictates that somehow you already know who all your competitors are.

This might be the case if you’re an SMB or you’re in an extremely niche industry, but for most businesses you may lack a picture of your entire SEO industry landscape.

Ultimately, when it comes to how to do competitor analysis and understand your entire competitive landscape from an SEO point-of-view, you’ll need to:

  1. Conduct keyword research based on your value proposition
  2. Obtain an entire list of the most relevant and strongest domains
  3. Supplement this list with additional analytics when analyzing different parts of your competitors’ SEO

That’s right: keyword research first, and everything else after.

There is a common misconception within the industry that businesses automatically know who they’re biggest competitors are.

While it may be true to a small degree when it comes to knowing who is selling a similar product, it’s rarely within the context of knowing how these competitors are exactly marketing those products and to what scale from an SEO perspective.

Thus by identifying your keywords first and then using them to identify your competitor market, you can determine top industry competitors as well as identify up-and-coming industry competition.

In this article we’ll go into how you can formulate an actionable picture of your SEO competitive landscape and acquire actionable data while benchmarking and eventually surpassing your market competition.

Competitor Analysis Keyword Research

A lot of times you’ll hear advice that says you should go out and just get a list of all of your competitors keywords.

However, there’s a big problem with this:

  • Some competitors offer different solutions or products than you while still remaining in the same industry
  • They have different customer personas and are marketing to an entire different audience than you
  • They may take a blanket approach to your industry and want to rank for anything and everything remotely close to industry related keywords.

Additionally, you have a business plan already, built and ready to go. Let your business plan inform your SEO, not the other way around.

So then, how should you build your list of keywords to identify your seo competitors with?

Value Proposition Based Keyword Research

It’s the age old question every visitor asks on a demo call or even when they get to your website: what service does your business provide and how are you better than your competitors?

I’m sure at this point you could dive into an entire monologue on your cutting-edge features and the tireless efforts of your teammates or employees.

But as it should be on your homepage and product pages, your value proposition should be short, sweet, and to the point.

Essentially, these few short words should define what it is your business does and a good value proposition should always:

  • Explain the problem your product or service solves
  • Demonstrate the benefits
  • Highlight your uniqueness or market differentiation

But why is a value proposition necessary for keyword research?

Well, for starters if you’re going to define your industry by keywords, you need to start with your business first.

Too often there are websites that diversify their products or services to gain an edge within their markt. If this is at the forefront of a business model, it needs to be reflected in your SEO strategy.

If we look go back to the elements of a value proposition, we can break these elements up into significant and unique types of keywords that we want to target:

  • Problems solved: how to [keyword], [keyword] solution, or even just the short-tail name of the keyword; basically any typically transactional or related keywords
  • Benefits: cheap [keyword], free [keyword], and keywords that are centered around the benefit of your product or service.
  • Uniqueness: all-in-one [industry keyword], [keyword] comparison, [keyword] for [keyword], and keywords that will identify a unique aspect of your product that demonstrates scarcity.

Problems-Solved Keywords

These are typically going to be more short-tail related keywords and potentially the most competitive keywords in your industry. However, they can be very competitive long-tail keywords as well.

Don’t let that scare you; every business should have its own short-tail version of keywords that they can one day aspire to rank for. Identifying these keywords early on will let you understand who the industry titans are in terms of SEO competition.

Often times these are the H1s of a Landing Page; generic and informative.

Benefit Keywords

Benefit keywords are driven more at descriptive words used to sell a product, and thus are also in high-demand, albeit a bit less than industry short-tail keywords.

Scrolling through most H2s on a product landing page will net you the majority of what these look like.

value proposition keyword research for competitor analysis

Uniqueness

These are your more long-tail keywords that really help separate your brand from your competition. Sometimes you’ll find a combination of different industry keywords blended together to highlight the versatility of a product.

Other times it may be that it’s an extremely niche field and thus is just a simple value proposition that can appear within an H1 or H2 on your landing page anyway.

uniqueness value proposition for seo keyword research and competitor analysis

In the above photo, they highlight that they’re a developer testing tool aimed at recruiters, which combines two starkly different fields with different skill sets.

Uniqueness and benefit keywords should make up the bulk of your keyword list that you want to target or use to define your industry as they’re the largest combination of mid to long-tail keywords.

Building Your Industry Keyword List

Once you’ve evaluated your keywords based on your value proposition, it’s time to diversify them for your SEO benefit.

There are a number of free keyword research tools that don’t require sign ups you can use for competitor analysis like:

keyword research for competitor analysis

Use these tools to identify keywords with a decent or high search volume based on the keywords you’ve attained through analyzing your value propositions.

The size and scale of your keyword research will depend on the scope of your SEO campaign.

Maybe there’s just a small niche of keywords that you want to become relevant for or quite possibly you’re trying to identify your industry as a whole. Whatever the case may be, keyword research is a mandatory step.

Once you’ve got your list of keywords, it’s time to identify your SEO market competition.

Identifying Your Industry’s Competitive SEO Landscape

Great, now you have your keywords. How should you go about finding your seo competitors?

There are a huge amount of seo competitor analysis tools out there and we’ve outlined the issues of a one-size-fits-all approach above in terms of just getting their keywords list and basing your strategy off of that.

Remember, your defining your SEO strategy off of your business’ unique value proposition–you have something unique and different to offer consumers with your products. So you need to take an approach to your SEO that highlights and builds off of the strengths of your uniqueness.

So for competitor website discovery in our example today we’ll use Unamo’s Industry Intelligence module, as it was built for the exact purpose of defining a market’s SEO competitor landscape based on pre-selected keywords.

industry intelligence competitor analysis tool for competitor discovery

What you get is a defined list of up to 250 domains that are scored by their strength and relevance to the keywords you’ve provided.

From the list, you can begin to understand who your top SEO competitors are and begin to deconstruct their strategy or use it as a benchmark to monitor your progress over time.

Using Your Competitor Data

competitor analysis keyword and backlink data

In addition to your list of seo competitors, you’ll have definitive data on:

  • The volume of their backlink profile
  • The quality of their backlink profile
  • Estimated traffic from the keywords submitted
  • How relevant they are according to the keywords added

This can help you tackle a few different avenues concerning their SEO strategy.

First and foremost you’ll know which of your target keywords each domain is ranking for. The higher their overlap percentage, the greater their total relevancy is toward your website.

To put it simply, your digital presence is similar.

But what will distinguish their efficacy with these keywords is there estimated traffic. Websites with a high overlap and a higher traffic estimation will undoubtedly be the industry benchmark you want to emulate and surpass one day.

technical seo competitor analysis

Once you’ve understood which domains are the ones you want to target for your analysis, you can begin to pick away at the different parts of their SEO strategy.

Identifying Competitor SEO Strategies

Each facet of SEO has a what and a why behind it, thus by knowing which websites are the ones you want to get more in-depth data on, you can begin to pick away at their strategies.

Technical SEO

Each website has its own digital make-up. Whether they’re using specific subdomains, ccTLDs, or gTLDs, you can begin to understand how your competition chooses to tackle their SEO strategy based their website’s technical makeup.

If you’re focal point for a specific search engine is country based, you can identify if most of your competition is using a gTLD like a .com or if they’ve gone a ccTLD route and used a .co or .pl.

Google has come out in the last few years and said that using a specific gTLD won’t affect your rankings whereas ccLTDs can help Google distinguish a website that is targeted at a specific country.

cctld and gtld competitor analysis

This is all obvious information you can glean at a glance from your list of industry domains; however, getting into the details of their technical SEO strategy will require the use of additional tools.

Crawling Top Sites

I would recommend crawling an entire site with certain technical SEO tools to determine how they structure subfolders and subdomains, internally link, and use on-page SEO as a whole.

Tools I recommend for this are:

technical seo competitor analysis for unique pages

On a macro SEO scale, you can identify if you need to make any structural changes to your site that may seem to be giving your competitors an advantage.

They’re not only good for understanding site architecture, but you’ll be able to glean the:

While things like link-depth may not seem too important, they’re actually important metrics in determining how often Google crawls your site and how users may navigate from page to page.

Understanding a competitor’s technical seo approach especially comes in handy when you’re taking a micro approach to your competitor’s content performance and want to make changes based on competitor data.

To analyze top-ranking pages, simply locate the keyword you want to find SERP links for in your Industry campaign.

competitor keyword gap analysis for seo

This list can also be exported to create a keyword gap analysis spreadsheet so you can better understand which keywords certain competitors are ranking for that your website isn’t ranking for.

Furthermore, from an on-page perspective, you can plug in the SERP link into a technical audit tool to glean their on-page SEO elements and analyze the differences across each one.

on-page optimization competitor analysis for seo

This is invaluable as far as expediting the amount of time you spend researching their on-page optimization strategy goes.

Technical SEO competitor analysis has the benefit of being two-pronged in its micro and macro scale; you can attain enough data on either with one tool to implement big or small changes to your site based off of your competitor analysis.

Backlink Research

This is where some more robust backlink tools may come in handy as they can provide you with a website’s complete backlink profile.

You can then find out where the bulk of their highest quality backlinks are coming from and emulate that content.

Great tools for this process include:

  • Majestic
  • Ahrefs
  • SEMrush

backlink data for seo competitor analysis

I would recommend doing this more on a page-by-page basis; find their highest performing content and analyze its backlink profile first. It’s much easier to create a high quality piece of content and build links from it than it is to try to acquire a huge amount of links to your homepage.

Thus, with your list of domains and their specific SERP links for target keywords, you’ll be able to identify the difficult of surpassing your competitors in terms of backlink quality and quantity as well as have a good idea of what kinds of sites you can also earn backlinks from.

Be sure to try and emulate not just the link quality but the overall domain quality of each link you go through if you’re planning on earning links from the same site.

Conclusion

Most SEO competitor analysis templates have long argued that the keyword research portion of your analysis needs to happen after you find your top competitors.

However, I would argue that each business has a separate value proposition and that your SEO strategy should be built to strengthen this value proposition.

Locate the top keywords that best define your business and build your SEO strategy around them. Once you do, you’ll have a much more actionable list of direct competitors to base your competitor analysis on.

Good luck!