Ideas Blog

The Evolution of Instagram & YouTube Fitness Influencers

Learn how Social Media has created a new brand of celebrity who are revolutionizing the world of fitness through online Influencer marketing. The hottest and most coveted job in 2018 is a job that did not exist five years ago. Throughout social media, the term “influencer” seems hard to ignore. For one thing, if someone’s […]

The post The Evolution of Instagram & YouTube Fitness Influencers appeared first on Unamo Blog.

Ideas Blog

8 Ways to Write a Twitter Bio That Boosts Your Follower Count

Are you wondering how to boost your twitter follower count? In this article, we’re going to explore eight techniques you can use when learning how to write a Twitter bio.

Our Twitter bios might be one of the most overlooked features on social media profiles. You wrote one when you first joined, updated it a couple of times since, but it’s often sat there doing what it does.

Whether you are a business owner or an individual, your bio is one of the first things people see on your profile.
This alone goes to show the importance that writing a good Twitter bio has.

There many opportunities here to show personality and charisma.

Write a great Twitter bio, and you can dramatically increase your follower count. 

But do you know how to write a Twitter bio in such a way?

Today, we’re going to explore eight techniques you can use when learning how to write a Twitter bio.

#1 – Don’t Be Too Formal

It doesn’t matter what the purpose of your profile is, Twitter is a very personal social media platform.

You can interact with businesses and individuals on a one-on-one basis.

Nobody likes interacting with someone who’s too formal.

It’s okay to be a bit personal when it comes to your bio, especially if you’re an individual.

The more human and ‘real’ you are, the more likely a user is to follow your account.

In this example, the information used is personal and easy to read.

There’s even a motivation statement that shows what the person believes in and their life motto.


#2 – Be Yourself

This means that you shouldn’t pretend but rather showcase your best traits.

Due to the limited character count, many users will resort to adding single words that summarize who they are.

This is a very effective way of getting your presence across.

Aston Kutcher’s profile is a great example of this because it goes into detail about what matters the most to him.

This is the ideal balance between showing the followers what he cares about and stands for.

If you’re not yourself people can become very confused when they follow you.

In some cases, this will even cause decrease in the number of followers, which can be harming to your promotional efforts.

#3 – Share What You’re Passionate About

When you network with people in the real world, one of the first topics of conversation will be about what you and the other person are interested in.

What are your hobbies, your interests, and things you’re passionate about in your life?

– Social proof is another way you can gain followers, as you prove you’re as the leading account they expect you to be. If you’ve won an award, have been mentioned on a list, include this in your bio to add authority. Don’t forget to add links and hashtags for proof of this!

The same rule applies when it comes to learning how to write a Twitter bio. This brief insight into your life says a lot about you and people will be able to connect with that. This will result in them following you.

Of course, when you’re writing about what you’re passionate about, it’s important to keep it somewhat relevant to the purpose of your Twitter page.

Having too much of a diverse range of information can be confusing and misleading to some people.

Try to keep everything as concise and precise as possible.

– In some cases, you may even want to open multiple Twitter accounts to suit different interests of different departments of your business.

This way, people can follow the accounts that are most relevant to them.

#4 – Reduce Your Buzzwords

Let’s face it- the vast majority of Twitter users you follow will include buzzwords in their bio. This happens because they hope it will share who they are and what they do.

Unfortunately, people see this as a dated technique which doesn’t provide much value.

Some of the most common buzzwords you might see include;

  • Entrepreneur
  • Marketing expert
  • Writer
  • Blogger
  • Vlogger
  • Hustler
  • Social media expert
  • Manager
  • Mother/Father
  • Lover of life

Richard Branson’s profile features single words which form a fun bio. This makes him stand out.

Using buzzwords can feel like a great way to present yourself but there are so many people that have the same bios.

This causes so many accounts to look the same, and if you don’t stand out, you’re not going to get the followers.

Dare to be different and you can almost guarantee an increase in your follower count.

#5 – Write an Accurate Twitter Bio

There’s nothing more off-putting than visiting a profile of someone you could be interested in following and then realizing their bio and posts are full of mistakes, grammatical errors, and typos.

From a reader’s perspective, a bio full of errors is simply not enjoyable to read and will result in lost followers.

When you’re learning how to write a Twitter bio, spend time making sure everything is accurate.

This helps you achieve a higher level of authority and gives your potential followers a sense of trust.

Here is a list of tools you can use to help improve your writing skills and Twitter bio quality:

  • All Hashtag Generator – Use this free online tool to generate optimized hashtags for your Twitter bio.
  • Study demic – A blog full of copywriting guides to help you effectively portray yourself in your Twitter bio.
  • Revieweal / Ox Essays – These two services can help you identify great keywords for your bio to be found easily.
  • Grammarix – Use this online tool to check the grammar accuracy of your Twitter bio.
  • Resumention – An online copywriting and editing tool for perfect the content of your bio.
  • Cite It In / Ukwritings – Use these tools to proofread your bio for accuracy after writing your content.
  • Easy Word Count / Boomessays – Use these free online tools to track the word count of your bio to ensure it fits in the allotted character limit.

When you’re learning how to write a Twitter bio, it’s important to make sure accuracy is one of your most important considerations.

This is the first impression that a lot of people will have of your page.

It tends to reflect the effort you put into your Twitter account, and ultimately the rest of your business.

Making sure your content is written to a high standard is a great way to boost the image of your Twitter page.

It will also boost your brand image, which will result in a rise in your follower count.

Followers want quality content on their Twitter feeds.

Track mentions about your brand with social media monitoring tool

#6 – Show Followers What’s to Come

Many followers will come to your page because they’ve seen you share a post or comment on somebody else’s. However, this isn’t always a great indication of what you post on a regular basis, so use your bio to describe it to them.

By including this information when learning how to write a Twitter bio, your potential followers can see exactly what they can expect from your page. This way, they can easily see whether they want to follow you and minimizes the risk of doubt on whether they should follow.

This is a great example of a blogger who clearly shows what he blogs about, and you can automatically know what sort of topics his tweets are going to include.

This way, anybody visiting his page will be able to relate to the topics he’s going to be talking about.

They can then instantly decide whether they’re interested in these topics, and ultimately whether they want to follow the account.

#7 – Implement Contact Information

Twitter users will come to your profile for all number of reasons. Perhaps they like something you’ve said.

Maybe they want to network with you on a certain project or interest, or they want to query something with you.

Either way, not everybody is going to want to connect with you directly on Twitter.

This is why it can be a great idea to include your preferred methods of contact.

This way, followers can easily get in touch with you in the best way for you both, which will maximize your chances of promoting your business.

Adding contact information can also boost your follower count because you’re adding authority and a human edge to your page.

People can see you’re a human being whose open to connecting, and thus are more likely to relate with you and ultimately follow you.

In this example, John has connected his work phone number, email address, and his website address.

This means hos clients have a lot of ways to reach him.

Whether you’re a business or individual learning how to write a Twitter bio, giving your followers these multiple options allows them to choose.

This is a great way to approach a bio if you run a business and offer customer service support.

#8 – Include Hashtags in Your Bio

If you don’t know this already, yes, you can include hashtags in your Twitter bio.

This is such a great technique to use because it helps make your page for visible for people searching various tags.

Of course, if you’ve chosen the right tags, interested people will be able to find you much easier, and you’ll increase your chances of potential followers finding you.

It’s important here not to overload your bio with tags, but rather select a few keywords that represent you.

It’s always a good idea to keep researching which hashtags the best suit your profile. Trends can change overnight, so it’s always a good idea to keep on top of what’s trending in your industry. This way, you can keep updating your hashtags for the maximum visibility

– says Nick Harper, a social media manager for TopCanadianWriters.


In this example, you can see that the bio includes a custom hashtag which she created and relates to the projects she works on.

This way, anybody searching the tag will instantly be able to find her account and thus boost the number of followers she has.

She has also included the ‘@’ tags of the companies and pages she is affiliated with. This is another great technique since anybody searching for content from these companies and pages will find your page. If they are interested in what you have to say, you can easily boost your follower count

– explains Rita Miller, a Marketing strategist at StudentWritingServices.


There are plenty of techniques you can use while learning how to write a Twitter bio, but the most important thing to remember is to be you.

Think about who you are, what business you are, and what image you’re trying to portray.

Once you’ve clearly defined that image, you’ll be able to write a captivating bio that visitors to your page are going to love.

Once they love what they read, they’ll follow, and you’ll soon see an increase in your follower count.

The post 8 Ways to Write a Twitter Bio That Boosts Your Follower Count appeared first on Unamo Blog.

Ideas Blog

Monitoring Internetu i Social Media: Jak skonfigurować projekt?

Monitoring Internetu i Social Media to podstawa działań dobrych agencji oraz działów marketingu firm, a także samodzielnych przedsiębiorców.

Zanim jednak wprowadzą je do swojej strategii, przygotować muszą odpowiedni projekt, który dostarczać im będzie właściwe dane.

Jak to zrobić?

Z tego poradnika dowiesz się:

  • jak zacząć przygotowania do tworzenia pierwszego projektu w monitoringu Social Media i Internetu
  • jak skonfigurować projekt podstawowy w monitoringu Social Media i Internetu
  • jak skonfigurować projekt zaawansowany w monitoringu Social Media i Internetu
  • czym są dopełnienia słów (deklinacja) w monitoringu Social Media i Internetu i jak z nich korzystać
  • czym jest operator odległości słów w monitoringu Social Media i Internetu i jak z niego korzystać

Dobór słów i fraz kluczowych opisujących temat, który chcesz monitorować 

Decyzja o tym, co chcesz monitorować oraz jakimi słowami możesz to opisać, to najważniejszy etap podczas konfiguracji Twoich projektów.

W monitoringu social media i Internetu wykorzystywać możesz zarówno słowa kluczowe jak i całe frazy.

Mogą to być słowa kluczowe odnoszące się do:

  • nazwy marki (również ich fonetyczny zapis oraz zawierający popularne błędy, o ile takie występują), 
  • produktu, 
  • hasła reklamowego, 
  • nazwy Twojego bloga,
  • inne, specyficzne określenie charakteryzujące monitorowany temat.

Ważne jest, byś posługiwał się nazwami oraz określeniami, jakich użyliby Internauci do opisania wybranego tematu.

Moduł monitoringu social media i Internetu UNAMO pozwoli Ci na tworzenie bardzo zaawansowanych zapytań, dzięki którym dotrzesz do bardzo szczegółowych wypowiedzi.

Więcej o typach słów kluczowych oraz ich doborze przeczytasz tutaj: 8 Typów Słów Kluczowych, Które Musi Monitorować Każdy Przedsiębiorca

Monitoring Internetu i Social Media UNAMO – konfiguracja podstawowego projektu Monitoring

Panel wyboru rodzaju kreatora projektu: podstawowy oraz zaawansowany.

W tej części Twoje działania opierać będą się na kreatorze podstawowym.

Na potrzeby poradnika przyjmijmy, że poszukujesz informacji na temat marki, która ma bardzo pospolitą nazwę, na przykład użyta być może jako damskie lub męskie imię.

Marka, dla której konfigurować będziemy projekt, nazywa się Agata i zajmuje się sprzedażą sprzętu AGD.

Projekt możesz nazywać dowolnie, ale ze swojej strony polecam korzystanie z określeń, które pomogą Ci zrozumieć, co znajduje się w projekcie, tuż przed jego otworzeniem, np. Agata AGD.

Konfiguracja wyglądać będzie następująco:

Główne słowo kluczowe: Agata

Poszukiwane będą wszystkie wypowiedzi, które zawierają w swojej treści słowo “Agata.

Jeśli nie chcesz, by narzędzie do puli wyszukanych słów kluczowych zaliczało nazwę autora, wyklucz to wyszukiwanie w edycji tematu.

Opcja edycji tematu znajduje się na górze strony Twojego otwartego projektu.

Słowo powiązane w projekcie

Słowo powiązane to słowo, które dodatkowo zawęża wyniki wyszukiwania dla słowa głównego kluczowego.

  • Słowo powiązane wymagane określa, z jakim słowem dodatkowym występować musi słowo główne kluczowe Agata w jednym tekście.
  • Słowo powiązane wykluczone określa, z jakim innym słowem występować nie może słowo główne kluczowe Agata w jednym tekście.

Słowa powiązane wymagane: wymagane: pralka, odkurzacz, mikser

Oznacza to, że poszukiwane będą treści zawierające słowo Agata w powiązaniu ze słowem pralka i/lub odkurzacz i/lub mikser.

Każdy projekt podstawowy możesz na etapie edycji zmodyfikować i przekształcić do postaci projektu zaawansowanego.

Aby to zrobić, przejdź do jego edycji (górna, prawa część ekranu w widoku otworzonego projektu) i dodaj dodatkowe wartości, takie jak słowa globalnie powiązane, gwiazdki lub operatory odległości słów w treści.

Więcej o operatorach długości, gwiazdkach oraz słowach globalnie powiązanych przeczytasz w dalszej części poradnika.

Przetestuj nową wiedzę i zarejestruj bezpłatne konto w Unamo Social Media!


Ideas Blog

10 Qualities to Look for When Selecting the Right Social Media Influencer

Looking for a guide on how to select the right social media influencer for your brand? Well, you’re in right place! In this article, you’ll find how to choose the perfect influencer to sell or promote your products and brand on social media.

To attract mass attention to your brand offerings, it helps to connect with one or more social media influencers.

As you may know, these individuals or brands can drive significant interest in your organization while at the same time lending legitimacy to your products and services.

They also serve to put your organization center stage, top-of-mind, and directly in the spotlight’s glare.

According to EMarketer, 89% of marketers agreed that influencer marketing could positively impact how people “feel” about any given organization.

That’s probably why the field has grown significantly in the past two years, and by a whopping 198% as of just last year!

Does the process work? You bet as Linqia reported that 92% of marketers used the method to great success in 2017.

Isn’t it prime time you jumped on board?

Whether you are promoting a product, service, event, or any other type of offering, the trick to hitting your campaign goals might be to invest heavily in finding one or more of these popular social media experts to promote your brand.

But you can’t just reach out to any profile on social media with mass amounts of followers.

Only the right individuals or brands will deliver a significant boost of interested parties your way.

What is a Social Media Influencer, Really?

This best describes someone who holds sway over the opinions and feelings of other social users.

influencer marketing

Don’t just consider celebrities, since nowadays more people are trusting of YouTube creators and other non-celebrities.

With so many influencers to choose from, it’s no wonder why nearly 70% of marketers claim to have difficulty selecting the proper social media content producer for the job.

Find out your biggest fans and turn them into your brand ambassadors

The Dangers of Improper Outreach

Select the wrong individual, and a single errant move could undo all your hard work.

An example of this would be someone who is volatile and can’t be relied upon.

The person might have a low number of followers or might have views that don’t necessarily align with your own.

Instead of focusing on what the ideal promoting brand should NOT possess, it’s best to focus on those qualities you do long for in a thought leader and niche expert.

Here are the top qualities you should be keeping an eye out for, and never accept anything less than full compliance whenever reaching out, at least if you hope to achieve maximum results.

  • You Share the Same or Similar Audiences

The ideal influencer will be relevant.

This means they have an audience similar to your own or you may share the same audience altogether.


Finding a suitable “trendsetter” is about boosting the value of your own social media reach and engagement.

Check out the reach and engagement for your profiles on social media.

That can’t happen if the influencer you’re reaching out to and your audience isn’t relevant to one another.

Not only should you look for individuals with significant audience overlap, but the best ones will generate intense interest for their followers on a grand scale.

Look through previous posts to determine if the content will appeal to your audience.

If it does, you may be on the right track, but relevance is only one small piece of the overall pie.

  • You Both Use the Same Social Media Platforms  

Instagram is famous for being a hotbed of social media influencers.

How to automate social media

MarketingProfs revealed that Instagram was the top choice for the third-party brand promotions in 2017, and – most recently – Dana Rebecca Designs released a survey that showed 72% of respondents made a fashion, style, or beauty purchase after viewing someone flaunting those same products and ideas on Instagram.

However, 70% of brands are active on Facebook, 50% on Snapchat, and 42% on Twitter.

That doesn’t include YouTube, Pinterest, and other social networks your audiences might frequent.

Through your research, you should have a good idea of where your primary audience tends to congregate online.

Find out your biggest fans and turn them into your brand ambassadors

Once you do, strive to find social media contacts that possess large followings on the various platforms you have in play.

You probably won’t find one individual that is popular on all of the social networks you use, as brands tend to use social to reach out to various audiences for differing purposes.

If you can find a brand or individual that is popular on all your social profiles, congratulations, you got mighty lucky.

Otherwise, try to find at least one “big name” on each of the platforms you use and conduct your outreach accordingly.

  • Shares the Same Values

Look for brands or individuals who are producing content similar to your own.

You’ll want to gauge their posts according to tone, language, and the social profile’s reputation over the past few months’ or even years.

If you have a family-friendly audience, for example, you wouldn’t want to partner with someone who regularly shares racy content that could offend your following.

The Body Shop, for instance, doesn’t work with other brands or people who wear fur, as doing so is inconsistent with their mission to halt animal testing.

Instead, they work with influencers who happen to be pro-veganism, as they often share the same audience.

  • Promotes Social Media Authenticity

Apart from being transparent, the best influencers don’t put on an act.

They’re genuine, the real deal, which is something today’s web-savvy consumers’ value.  

Look for third-parties who are big on using personal stories and who tend to share intimate details about themselves with their followers.

Even B2B brands can use authenticity by showcasing what goes on behind the scenes and delving into the history of the brand from its humble beginnings to present-day success.

  • Showcases Transparency (As Per the FTC)

We live in the age of dropped veils, where social media users are quick to jump on any instances or hints of trickery or manipulation.

In September of 2017, the Federal Trade Commission (FTC) established strict guidelines for marketers and influencers.

The rules dictate how influencer relationships should be formed, and how their business dealings should be fully disclosed.

In simpler terms, this means that – as a brand marketer – you must disclose to your audience the details of your relationships with the brands or individuals who are promoting or endorsing your offerings.

One way this can be done is through the use of the hashtag (#ad) or (#sponsored), as many marketers have been doing to maintain good legal standings.

That’s why you may have seen the 1.5+M Instagram posts tagged with a #ad hashtag in 2017.

  • Presents Value on a Consistent Basis

The days of paid ads that look and read like advertisements are over.

In 2018, it’s time to start creating ads that appear and act more like content marketing.

This means that influencer ads should be useful, informative, and entertaining.

By examining a prospective content creator’s previous posts, you can gauge the value of the posts they share.

This can help you determine if they would be the best fit for your audience and whether or not they would actually help your audience solve problems and achieve their goals.

If not, keep searching, as you haven’t found the ideal social media influencer just yet.

  • Focuses on Mass Engagement with Each Post

Many marketers immediately hone in on a profile’s follower count and reach out according to who possesses the bigger pool of potential customers.

While a high follower count is important, it’s more about engagement.

Most specifically, it’s about resonance.

You can tell if content posters resonate with their audience by the conversations taking place and the mass sharing of their posts over time.

Your best bet is to find someone who has a significant follower count and is able to engage on a high level.

  • Never Discount Outright Those with Lower Follower Counts

While mass amounts of followers are ideal, according to Tapinfluence, engagement rates on social media are higher for micro-influencers, which represent those with 5K to 25K followers.

If you’re just starting out with the concept of reaching out to influential social media posters, finding micro-influences may benefit you, as there won’t be as many marketers competing for promoted posts.

Furthermore, the barrier to entry may be lower, which means you may not have to pay as much to keep your promoted ads in constant rotation.

  • Has the Bandwidth to Partner Up

Partnering with influencers that already have a full-plate of organizations they’re working with will limit your reach, engagement, and may saturate the value you’re trying to convey.

Instead, look for prime sponsorship opportunities, where the relevant and popular profile shares very little promoted content.

Selecting an individual or brand that already shares a good amount of paid ads may not lend you the exposure you expect.

Speaking of the frequency of paid ads, an added tip is to consider how many promoted posts they’ll share on your behalf.

Too many paid ads, after all, may decrease engagement and cause follower counts to plummet over time.

Instead, think about co-creating and collaborating on posts to make them feel more organic.

This will require rapport-building on your part with the brand-in-question.

If you can manage to create more organic content with the brand or person in question amid paid advertisements, you’ll show your audience you care while delivering more high-quality content they’re sure to be interested in.

  • Interested in a Long-Term Partnership

To find success with influencer marketing, it’s best to see thought leaders as partners, not just as a  means to an end.

As a marketer, you should be making the brand or individual feel valued and let them know you genuinely care.

Do that correctly and the one you’re reaching out to should respond in kind, treating your brand with more trust and promoting your offerings with more enthusiasm.

If you treat the third-party social poster as a one-off marketing opportunity, you’re less likely to get the results you expect.

On the other hand, if you treat the partnership as one that will boost both brands long into the future, you’re more likely to create a mutually-beneficial partnership that is immensely valuable for brands and audiences alike.

Measure the success of your collaborations with social media influencers

Consider Creating Influencer Personas

You’ve likely already done your homework and developed a series of buyer personas, which represent your ideal prospects and customers.


Now that you know the best qualities to search for, which include a shared audience, aligned values, transparency, authenticity, and a few others, why not create similar personas for your brand’s ideal social media partners?

By creating profiles of the perfect and most trusted content creators across a wide net of social channels, you’ll increase your chances of finding those social media influencers who are most likely to help you achieve the success you crave.

Want to know more about social media influencer marketing?

Check out our another article: Local Influencers Marketing: How Connecting with Local Influencers Can Help You Grow Your Small Business?

The post 10 Qualities to Look for When Selecting the Right Social Media Influencer appeared first on Unamo Blog.