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LinkedIn for Business: 10 Tips and Tricks for Online Businesses
If you’re still wondering how to use LinkedIn for business, you’re in the right place!

LinkedIn is a social network whose goal is to bring together professionals from around the world to increase their success, productivity, and career growth. Do you know how to use LinkedIn for business?

Since it’s a social network, it allows you to gain substantial benefits for your business, particularly in the B2B niche.

According to the research, as much as 80% of B2B leads come from LinkedIn. It’s a big portion of the market and you should seize the opportunity to grab your own share.

But in order to do so, you need to create a sustainable LinkedIn strategy.

This article will present you with 10 tips on how to increase the productivity of the online business using LinkedIn.

Let’s take a look!

LinkedIn Is More Productive Than Other Social Platforms

Yes, we all know that social platforms such as Facebook or Instagram gather millions or even billions of users on a daily basis, while LinkedIn can’t get anywhere near these figures.

However, LinkedIn is far more productive business-wise than all other networks combined.

There are a number of reasons for making this statement and we will discuss some of them below.

For the time being, we will briefly explain what makes LinkedIn superior to other social media channels:
- LinkedIn is a network of professionals who don’t look for entertainment but rather search for new business ideas.
- Young people who create LinkedIn profiles don’t do it for fun. Instead, they want to explore job opportunities and find a reliable company to launch a career. This also makes the job easier for businesses which are looking for young talents to join their teams.
- LinkedIn is more authentic than other platforms. Contrary to Facebook or Twitter, there are almost zero fake profiles and it’s relatively easy to check the authenticity of each account.
- Other social media don’t really adore textual content. On the contrary, it all comes down to posting visual content followed by a brief caption. LinkedIn takes topics more seriously and you can really learn a lot about business reading articles over there.
Increase Awareness of Your Business

In the abundance of both big and small enterprises, it is becoming increasingly difficult to raise the awareness of your business and present your company to the wider audience.

But LinkedIn can help you make a breakthrough.

How come?

First of all, it will present you to the right audience.

You are probably not targeting high school kids or retired factory workers. On the contrary, you want to reach companies and professionals who can help you expand the business.

According to social media specialists at Rush My Essay, the second step is to prove authority and professionalism by making a well-designed LinkedIn account: “Always use quality images, include website URL, and add links to your landing pages and other social media accounts.

Besides that, you also need to engage and become an active community member”.

Nothing can help you raise brand awareness like posting comments on other people’s posts and asking questions about their topics. It’s the part where you reveal expert knowledge and write insightful industry-related comments.

With all this effort, you can hardly stay unnoticed among LinkedIn community members.

Become a Key Opinion Leader (KOL)

LinkedIn for business doesn’t only give your company the chance to increase awareness.

You can use it to build a personal brand and become a KOL in your niche. It’s a long-term process, but it’s definitely not a mission impossible.

Here’s what you ought to do:
- Create quality posts:
Your job is to write in-depth analysis and give readers the reason to follow you. Avoid short posts unless you have something really important to say. Use longer format to express your ideas and prove them with case studies and statistical findings.
- Follow industry trends:
Stay up to date with your articles and use the hype to grab the attention of your connections.
- Reveal your personality:
The best LinkedIn authors personalize their posts. They build unique styles, which makes them more interesting and memorable. You should follow the same pattern and reveal your personality – it will make you look more natural, so you can strengthen relations with your followers.
- Consistency:
Even if you write the most outstanding posts, it won’t help you become a KOL in case you don’t do it consistently. Find a rhythm that suits your personal schedule and publish articles regularly. That way, you will keep reminding people of yourself and your business.
- Add CTA:
Don’t forget to add calls to action to your posts. Always invite people to share articles, like them, or leave comments.

Grow the Network of Professional Acquaintances

Your content creation efforts cannot go unnoticed and you will surely grow the network of professional acquaintances quickly. This is extremely important since LinkedIn users are decision-makers.

According to the study, more than 90% of executives rated LinkedIn as their number one choice for professionally relevant content.

After all, you can’t do any kind of business without some serious personal connections.

But how can you increase the number of LinkedIn followers?

The first step is to promote the page on other sources such as company website, social media accounts, emails, blog posts, etc.

Another thing you can do is to invite employees to act as brand advocates on LinkedIn. Besides being loyal followers, they should also contribute to the promotion of your page by sharing interesting notifications, content, and news.

If you want to attract a highly specific group of followers, we suggest you build a Showcase Page as an extension of the Company Page.

It’s a convenient way to focus on a particular brand or product, thus allowing people who don’t have interest in other areas of your business to concentrate on this segment exclusively.

Find new business opportunities

You’ve learned a lot of stuff about the LinkedIn promotion so far, but this is where things get even more interesting.

Namely, LinkedIn can help you find new business opportunities and take your operations to the whole new level. How is this possible?

There are essentially three ways to use LinkedIn for business expansion:
- Research potential clients:
You can conduct a research to find potential clients. Analyze their online behavior, posts, and comments. It will help you learn more about business prospects and probably give you the idea of how to approach them.
- Ask for testimonials and endorsements:
Prospect research is a proactive LinkedIn tactic, but you can also use the passive strategy and that is to ask for client testimonials and endorsements. It’s good to have a lot of customer endorsements, but it’s even better to accumulate many client reviews. This way, you receive non-biased testimonials from people who actually worked, which is the best kind of word-of-mouth marketing you can get.
- Write a compelling statement:
Once a prospect visits your page to check you out, you should welcome him with an appealing statement. Use this feature to briefly describe your business and add just a few details to evoke curiosity.

Recruit Talented Professionals

Successful businesses rely on high-quality staff.

LinkedIn gives you the benefit of finding and reaching out to talented professionals, so you should use it to strengthen your team.

LinkedIn profiles are filled with candidate information. You can examine each prospect and check out their employment history, academic background, credentials, and skills.

At the same time, you get to see their endorsements, interests, and recommendations.

Using LinkedIn Recruiter, you can look for prospects by a number of indicators – job titles, employers, locations, management levels, education, previous positions, and many other features.

And it’s fairly easy to reach out to these people since you only need to send them a private message in the LinkedIn inbox.

What makes this platform even more interesting is the fact that you can analyze the professional interests of the targeted candidates. You are able to see their posts and comments, but also to learn more about their connections and online influence.

In case you notice someone familiar among connections, you can ask this person to tell you more about the young talent.

Optimize Linked Page to Improve Search Visibility

LinkedIn page optimization is extremely important if you want to let people find you easily. You need to implement the best SEO practices in order to improve search visibility.

As an online business, you need to make sure everything you write about your company is accurate and up to date. This means adding the right contact details (emails, website address, phone numbers, etc.) and other basic information such as locations, number of employees, products, niche, awards, and so on.

Besides that, LinkedIn enables companies to customize their Products & Services pages. You can use this possibility to target different clients based on niche, locations, company size, job titles, or any other feature for that matter.

Of course, keyword strategy is crucial for LinkedIn optimization so you have to carefully choose terms and phrases that describe your business the best.

Keep in mind that you need to conduct a keyword research for each new article you write to maximize the SEO potential of your content.

Use LinkedIn for Product Promotion

LinkedIn is the perfect place to promote your new products or services, particularly in the B2B industry.

If you are organizing a product launch or have important news to share about your brand, don’t be afraid to invest some extra time and resources in LinkedIn marketing.

We already mentioned the Products & Services page. Exploit it and upload new items from your portfolio, but don’t stop there. You should also add high-resolution images of the product followed by thorough and keyword-rich descriptions. In case you can afford and handle video marketing, don’t hesitate to create a video tutorial. It’s the most effective way to explain product features and highlight the benefits of using it.

There is one more very important detail – always add a link to the landing page to allow potential clients to take action immediately. Bear in mind the ultimate goal and that is to raise awareness, generate leads, and increase conversions.

Without a strong CTA, reaching the goal is almost impossible.

Utilize Paid Advertising

It would be so cool if you could raise LinkedIn awareness only organically. Unfortunately, it is almost impossible to reach wider audiences without the help of paid advertising.

But that’s not necessarily a bad thing.

Using paid advertising, you can target the audience according to dozens of relevant features. For instance, you can aim at clients based on names, seniority, groups, skills, degrees, company size, age, gender, titles, and tons of other personal or professional traits.

At the same time, LinkedIn’s Lead Accelerator tool has the power to facilitate lead generation by displaying ads at just about the right time and in the right position within the sales funnel.

This is one of the main reasons why paid advertising on LinkedIn costs more than ads on other social media, but it’s worth every penny.

Follow Trends and Analyze Competitors

Regardless of your niche, you are going to face a harsh competition on LinkedIn.

There are probably dozens of similar companies that want to do the same thing – nurture leads and find fresh business opportunities. It makes LinkedIn marketing a lot more difficult, but it also gives you a couple of advantages.

First of all, you can stay up to date with the latest industry trends and avoid missing out on important developments. And secondly, you can analyze the biggest competitors to learn what they do well.

This way, you can embrace things they are good at, while you can exploit their weaknesses and beat them in areas where they don’t perform perfectly.

Conclusion

LinkedIn is not the largest social platform, but it’s definitely most influential among professionals from the B2B niche. As such, it gives you the chance to increase awareness of your company and generate fresh leads through networking and discovering business opportunities.

If this sounds interesting enough, you should prepare a LinkedIn strategy to give a new push to your company.

This post showed you 10 tips on how to increase the productivity of the online business using LinkedIn.

It might take a while before you get things going, but the outcome will be very beneficial – so don’t hesitate to make your move!

The post LinkedIn for Business: 10 Tips and Tricks for Online Businesses appeared first on Unamo Blog.
July 17, 2018
Instagram for Business: 13 Tips and Tricks for Small and Medium Businesses
Do you know how to use Instagram for business?

This article will learn you how to use Instagram to increase your traffic, business awareness and measure your efforts.

Previously, it was thought the brain takes approximately 100 milliseconds in processing images and visuals. But alas!

Recent studies from MIT now provide amazing evidence of the brain power!

13 milliseconds is now the new number!

In 13 milliseconds, your brain has already identified and placed an image; that’s essentially the blink of an eye, suggests the reort. And yet, you wonder why they compare an image to 1000 words.

The ability of the average human medulla to easily understand an image makes them so effective in marketing, more effective than using a combination of long words.

Facebook has for so long been in people’s mouths that few witnessed Instagram slowly overtaking its bigger sister. It’s a waste of time elaborating what Instagram is, the assumption being you are already in the light.

In order to shorten a long explanation, Instagram is the in thing for a majority of youngsters. If you’re looking to be seen, if you’re there to see, if you’re just there to pass time, or peruse markets for different products, or if you just want to be entertained – look no further!

So why is your business not on Instagram?

You think it’s hard?

Allow us to walk you through its simplicity offering you such easy tips that next time you join us – it will be all gratitude in the comment box!

1. You Need to Be a Member

First things first, you need to sign up for an Instagram account for your business.

Easy and what’s more, it’s totally free!
- Download the app on App Store or Play Store according to the device in your possession.
- Sign up with your email address or log in with Facebook.
- Scroll down and switch to business account option
- Add your business info as it relates to your operations.
2. Username, Profile Picture, and Bio

Why have we listed this as a major point on its own – simple, it’s what defines you!

The username should as much as possible equalize other usernames on your different platforms.

You don’t want to mix up your clientele and make it hard for them to find you. Remember, in as much as you are on Instagram, seek to boost your influence on other platforms like Twitter and Facebook too.

Let it also feature your business, either your business name or some product you offer. Just don’t let it be out of context.

The profile picture should captivate and create interest. If possible, let it be as original and real as your business is. It might even be your own logo.

Instagram profile pictures are a maximum of 110 pixels, but you can choose larger and clearer snaps that appear larger on the web.

Last and best, your bio section is what ultimately attracts or pushes away your audience.

It should be particular and define what you do in short, simple words.

Remember that in this section, you are only awarded a maximum of 150 characters. You definitely want to maximize this.

If possible, include hashtags that lead to your business or related products and associates.

3. Drive Traffic to Your Site

An Instagram account, especially a business one, is made for people. Don’t personalize it and relax.

You need to be constantly leading people to your site – this is your potential market.

Create messages on different platforms featuring your Instagram handle. You elevate your pitch if you have iconic figures in your page.

Popular artists and well-known people could act as the boost your business needs, seek them.

You can do this with a set of pre-set goals. Your goals could be anything like
- Generate traffic
- Brand awareness
- Increased sales
- Customer satisfaction
- Attract quality talent
The list is endless; so what are your goals so far?

4. Brandish Your Content Strategy

Now, we need to create amazing content. Take note as this will determine whether you keep your following or they walk away from you like a plague.
- The number one no-no for Instagram: don’t overburden your followers! You ought to keep them posted, but once you keep them too posted, you lose taste. Too much of something is poison, after all (posts included). Keep it at a minimum of once or twice a day.
- Differ in your content themes.
You give the same story in the same format, day in day out, you’ll be left with less than 20 friends following you, your extended family included. Keep it juicy!
- Have a guideline for the style you opt for.
If your audience allows the use of emojis, play around with them only in relation to the content uploaded. For your photos and images, you want your clientele to recognize your formatting. Therefore, it is crucial to have a specific styling that defines you, distinct and consistent in every post.
- DO NOT automate your engagement with your audience as this greatly depersonalizes your profile.
You need to connect with your audience on a personal level, and in a manner that they feel drawn closer to your cause.

As Lucas Cappel, editor of edubirdies.org put it, “The best thing you can do is hire a personnel manager or a content editor to handle the comments and any questions arising from your posts!”

5. HASHTAGS! HASHTAGS! HASHTAGS!

Be creative in coming up with hashtags that identify with your brand.

This increases your discoverability on social media sites and search engines. Be original! If you mimic others’ strategies, you stand to lose a number of followers out of lack of authenticity.

Whether you’re in the business with China made products or local made original stuff, you need to be original with your content and hashtags alike.

If you need inspiration for your hashtags, try a social media monitoring tool with a context feature.

Check the rankings of the most popular words in your project to give you an indication of what to use.

It allows you to check what other words or hashtags are most commonly used in connection with your hashtags.

It could mean, they’re related to your content.

6. Stories, Photos, Captions, and Video Albums

Every business has its risks.

Incorporating live broadcasting features and disappearing content in your marketing is one such risk. If you take this route, have new and exciting stories to tell your audience, day in day out.

These can either come in form of words, videos or really captivating photos with descriptions, just like WhatsApp.

Do not reject the power of a captivating caption under an enticing image.

It just acts as the perfect steroid to complement your strategy. Make your captions short and let them be the eye opener to explain whatever’s behind the scenes. Remember one’s understanding of a certain image may differ highly from another.

Hence, a short explanation of why the image was used makes sense.

7. Monitor your efforts

You should monitor your efforts! It’s simpler with a Business Account.

Haven’t got a Business Account yet? No worries!

Just connect your Instagram profile with your Facebook fan page.

You can also use social media monitoring to track every mention and comment that is related to your account on Instagram.

Unamo Social Media Monitoring allows you to track your profile activities with a unique feature inside the tool.

You will never miss a comment again!

8. Instagram Ads

A business account allows you to promote your business with ads too.

Learn how to create visual and text ads for your business page. Instagram ads are diversified and might come in the form of:
1. Photo ads – Usually a photo with a description and call to action.
2. Video ads – Since 80% of the time on the internet is spent watching videos year in year out, they make for a pretty good marketing and promotion option for businesses.
3. Carousel ads – Allow users to swipe through a variety of photos or videos with an appealing CTA leading back to your website.
4. Story ads – Discussed previously, these disappear after 24hrs and would be most effective to a business offering time-limited offers and promotions. As if that’s not enough, face filters and video effects can be incorporated to enliven the ads as the stories are told. Combine a swipe up option where a CTA is linked.
Canvas story ads – With canvas templates easily accessible on Facebook, it’s much easier and faster to custom make them for Instagram use.

In creating ads, some processes need to be followed.

This starts by identifying your objectives and goals which will generally help you plan. Then you mark your target audience by identifying what they directly associate with.

You can then select and edit your ad placements and choose your schedule and budget.

9. Don’t Be Too Obvious

It is important to recognize your market.

If you are on Instagram, your biggest market is probably the younger generation who like it – spicy and fun. To that effect, you need to eliminate direct promotion strategies and pick up tactics that play around with your customers’ minds.

Don’t show it too openly; they know that you are a business and probably even know your product. Have diverse ways of staying relevant and afloat with the competition.

10. Host Contests

Another means of staying relevant is having frequent contests with different prizes.

Human nature is said to be highly competitive, and as such, you are only sure to have your word spread out, especially if you are faithful in your awarding system and publicize it.

11. Peak Hours

You don’t just wake up one day and decide to post.

Recognize the hours that you generate the most traffic and optimize on this. Reports show that a majority of US citizens are logging into their Instagram accounts around 1-2am in the morning and 5-7pm in the evening; essentially, when going to bed and when returning from work respectively.

Work with these hours for a better experience. However, it doesn’t mean that you should only post at these hours.

12. Track Your Progress

You need a daily reference on your daily progress.

A number of apps have been introduced to do this. A pretty exclusive analytical tool to keep check on the likes and comments you’ve received so far is Iconosquare (formerly Statigram).

Essentially, you get to easily track your performance with time and know what to change and what to retain. Join platforms such as Ink361, an Instagram tool to stay engaged with the audience, find new followers and impact further on your photo-sharing.

13. Stupendous Clips and Snaps

This probably falls as the most important factor to consider without necessary lessening the validity of the rest. If you want to keep your people stunned, don’t just use images and clips, make them as amazing as you possibly could.

The quality of an image goes a long way to either attract or shove off. Thus, you need to focus on your photography skills: the angle, the camera used, the lighting and finally, the editing and filters. Be unique with your quality too. In reference to edits and filters, make use of the ones provided already by Instagram.

If not sufficient, other apps and sites that could come in handy include inkwell, PicMonkey, Color Splash, Lumie, and Meme Generator for the entertainers.

Conclusion

A 2014-emarketer research indicated a dominance of 16.1% of Instagram users on the internet.

The same report pegged the US smartphone Facebook users at a rough 123.7 million that very year. Twitter hippies, on the other hand, dominated 17.6% of total internet users.

Currently, Instagram has proudly overtaken both Twitter and Facebook, and by far. In that light, we don’t need to put more emphasis on the power of this social-business platform, get to be your own judge.

What tips do you have that are not mentioned in our list of 13?

Join us in the comment box.

The post Instagram for Business: 13 Tips and Tricks for Small and Medium Businesses appeared first on Unamo Blog.
July 11, 2018
Local SEO For Restaurants: Best Tips To Increase Brand Visibility of Restaurants
Local SEO for restaurants craves for top local search results especially in Google and Facebook.

Therefore, this is emerging as a key factor in determining whether your restaurant succeeds or not.

When it comes to local SEO, there are two things that cannot be ignored:
- The number of shoppers using mobile phone to access your service
- Almost 50% of the customers are searching for restaurants on Google and checking you out on Facebook.
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The Importance Of Local SEO For Restaurants

Local SEO strategies helps to position your business to potential clients on search engines or other digital marketing platforms.

When implemented in the right ways, it maximizes your chances of getting discovered by potential clients as they search for the best local business. It is also a great way to promote business and services to local clients.

Additionally, it improves brand equity for your restaurant.

SEO is not that tough to do for a local restaurant. We all know how search engines are revamping the ways they rank websites.

They are constantly in the direction of improving. This helps them display the best and the most relevant to web viewers.

This advantage can be used to expand your restaurant using Local SEO that will help you rank higher for a very long time.

Let’s check how:

1. Optimize the website and its content for Local SEO

The best thing that can be done is to optimize the website and its content.

A high-quality and relevant content written helps you show up on search engines. When writing the content, it is important to consider more about the needs of audience and not just search engines.

For being on top of searches, you need to have strong and relevant titles, along with URLs and H2 tags.

Meta descriptions on the page do not help you rank higher, however, they offer clients a glimpse of what is portrayed on your website.

Additionally, you must include physical address along with contact information. It should be easily visible to clients.

Testimonials and reviews placed on the website also help in better decision making.

2. Use of Google Places and Local Google +

Google place lets your restaurant business show up in Google search and Google Maps for physical location. It allows your clients to find address, hours of operation and contact information to place an order or book a table.

Google + allows to communicate with clients as well as revert to the reviews they have left on Google. It offers another communication channel to broadcast messages and keep people updated.

3. SEO for Restaurants and Social Media

There are several social media platforms that you must be leveraging. Facebook, Twitter and Instagram are reckoned ones.

All these social media networks must have your physical address, contact info and links to the website. In Facebook, you must be listed as a local business. It will help locals find you easier and more often on Facebook.

Use social media profiles to get customers talking about you and sharing your content. Create interesting, relevant and engaging content for your users to like and share. It will eventually help your business expand across more fans and followers.

4. Focus on Conversions

It is extremely important to focus on client conversion while getting a lot of traffic to your restaurant’s website.

It should not take more than a click to discover menu, contact information or book a table. All this is a part of improving local SEO.

Now, the next thing, you need to focus on is converting the acquired traffic. You need to have clear CTA on every single page.

If people just browse your website and leave, you might be losing on potential sales.

5. Use online citations

Citations help your restaurants gain exposure. It is also a great source of traffic.

List your services on top business listings. In addition to it, there are some other citation firms that work with you.

When claiming your listing, control it by interacting with reviewers, update information and add a favorable image.

Online reviews are trusted by a large number of audiences.

6. Upload eye catching image

It is easy to improve the local visibility using high quality imagery.

You can take eye catching visuals of menu items, dishes and photos of restaurants. This would multiply the effectiveness of your venture and also boost search results.

Also, ensure that you are using geotags and alt-text descriptions on the images that you display. It is important to embed keyword-rich information.

This will maximize local reach and make it easier for clients to find you.

7. Stay Consistent

Inconsistent listing could negatively harm your business and impact the performance of your business.

So, it is important to use the same business name, address, contact information on website, social media profiles along with business listings and citations.

8. Keep monitoring results

Make sure whatever you are doing is working great for you. You can also make use of some good tools to monitor the results of SEO.

Start by setting up Google Analytics on website. This will help you monitor how many visitors your website is getting.

Also, focus on organic search settings to see that your SEO strategy is working.

Other tools like Unamo SEO analyze and improve your website and also let you know how you are progressing with each passing day.

Final Gist!

Local search is highly targeted to clients who are located physically close to your business. The tips mentioned above will lead towards improved conversions.

We hope this short guide will boost your chances of ranking and also improve local SEO. By effectively implementing these local SEO tips, you will be on your way to top search results for Facebook and Google.

Get started now to avail first class results – sooner you start, the better off you will be.

If you think, we have missed out on something, please feel free to write us below!

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The post Local SEO For Restaurants: Best Tips To Increase Brand Visibility of Restaurants appeared first on Unamo Blog.
July 4, 2018
How to Build a Content Strategy That Will Increase High Intent Traffic to Your Website
What is a content marketing and how to build a content strategy?

Content marketing is an inbound marketing method that has stood the test of time and every single algorithmic change that have been introduced by search engines over the years, and it doesn’t look like it’s gonna die anytime soon.

A robust content strategy is one that gets your business’ name out there, targets the right audience, and brings potential customers right to the doorstep of your lead generation tool/form on your website.

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Unfortunately, content is often not used effectively enough by many companies to deliver results, owing to several reasons.

When you talk to people about why they aren’t able to use content as a valuable source of leads, the answers are usually:
- it requires way too much effort
- it’s affected by factors like domain authority that hinders organic rankings
- other platforms and marketing methods give us much more returns.
While these are all valid points, learning to use content effectively will create an evergreen lead gen source that is inexpensive and will keep the leads coming to your website for a long time.

And that’s exactly what we’re going to deliver to you in this article – we’ll be talking about how to build a content strategy that will deliver the right kind of traffic to your website and help you convert more clients from it.

However, there are a few things that you need to work on to get here. And we’ll be upfront with you – this is not something you can accomplish overnight.

But if you put your mind to it, it’s bound to give you great results in the span of 2-3 months and every day after that, provided you get it right. Here’s what the recipe for an airtight content strategy looks like:
- A solid Domain Authority for your website
- A planned approach where you target keywords with good search volume
- A basic understanding of content SEO and the elements behind it
- Regular analysis of what’s working and what’s not working
- Repeat
We’ll guide you through how you can nail all of these things in this step-by-step guide.

This is how you create a content strategy that will help your company earn more leads through content.

#1 Building Domain Authority

If your website already has a great DA, then you don’t need to worry about this.

Jump to step #2.

If not, this is an absolutely important first step before you start working on your content strategy.

Not aware of what DA is? DA is a metric that was introduced by Moz to determine how authoritative your website is. In short, the bigger the DA of your website, the more dependable search engines consider to be.

It is to note that your Domain Authority is only an approximation of how search engines deem your authority, and is not the number that search engines themselves use to judge your website’s reliability. Tools like Open Site Explorer try to simulate algorithms like PageRank by using well known ranking factors to determine this number.

So, the big question.

“How do I improve my website’s DA?”

Unfortunately, there’s no easy shortcut to do this. Since backlinks are a major factor that determine the DA of your website, regularly guest posting on other websites with backlinks to your website help.

On page SEO, getting your technical elements right, and working on things like page speed are said to improve your domain authority. You can read more about it in this post here.

Improving your website’s DA is time-consuming, but important. It also helps you reap the rewards of getting better organic search rankings in the long run.

#2 Keyword Research

So, you have your mind set to start using content as a device to deliver high intent traffic to your website. You have the /blog/ section set up, you have a WordPress instance created, and you’re about to pour words into an empty Google Docs file and start writing the content that your audience want to read.

Hold up. Do you really know what’s the content that your audience wants to read?

Enter keyword research.

If you want the right kind of organic traffic to come to your website through your content, then you need to know what they’re searching on the internet first.

You need to keep in mind that people generally type in keyword phrases in the Google search bar and click on the link that seems most suitable to their needs.

And you also need to know that if several people are searching for the exact same keyword phrase that aligns with what you’re selling, then that’s where you want your content to show up, to increase your likeness of attracting more people.

But how do you know what people are searching for? It’s at this juncture that you also need to know that Google and some third party tools that use Google’s API keep track of this data.

That’s right, you can literally see how frequently people search for “sling bags near me” on a monthly basis (Spoiler alert: It’s 50 per month). You can use a couple of tools to gather this data for planning out your content strategy. One of them is Ubersuggest.

I like Ubersuggest because it gives you ideas for things that you can write about based on your search term, unlike Google Keyword Planner that only gives you the search volume of the keyword that you enter. This is how Ubersuggest looks for “sling bags near me”.

Whereas, this is how Google Keyword Planner looks for the same term.

You can pick whatever works for you, but it’s imperative that you always do some keyword research before you start writing your content.

Make sure that it’s closely related to the product/services that you’re selling to get the most relevant audience. If you’re not sure about where to start, then take a look at the blog of the toughest competitor in your industry.

The titles that they’re writing about on their blog should give you some insight into what you can write about as well.

Once you’re done with your keyword research, pick one target keyword that you want to rank for and start writing it.

However, how do you write content that is keyword optimized? How do you improve your chances for ranking for that target search term?

That’s exactly what we’re going to talk about in the next step.

#3 Content SEO

With so many people churning out content at an insane rate out there, it is difficult for your content pieces to gain better rankings when you’re not following any optimization techniques.

While there’s nothing written in stone when it comes to Google organic ranking factors or content SEO, there are certain best practices that you can follow to improve your chances of ranking high on SERPs, and driving the right kind of traffic to your company.

These are all the things that have helped our content rank and deliver the right kind of traffic to our website. Follow these guidelines, and you’re sure to see your content rank well on SERPs as well.
- Have a defined target keyword/phrase for the content that you’re writing.
- Use the target keyword/phrase in you post URL, title, and H1 tag.
- Make sure that the target keyword/phrase appears enough times in your post. A keyword density of 1%-2% should be enough.
- Add category associations and tags to your post.
Then:
- Make sure that you have a brief short custom meta description for better CTR.
- Write content pieces that have at least 900 words
- Add 2+ relevant pictures in the body of your content piece. Always have a featured image for the content that you write.
- Have enough helpful outbound links to articles that will help readers find value from your content better.
- Internally link between content pieces and other webpages in your own website from your content.
- Add the blog index page to the footer of your homepage, so search engine spiders can index your content quickly.
As we mentioned earlier, there is no such thing as a secret formula for ranking well on search engines, but these things will help you stay on the right track for writing SEO optimized content.

Once you’re done writing it, publish the content that you wrote. That’s not the end of the road, though.

There’s one very important step that remains, here.

#4 Measuring Results

Once your content has been published on your blog, you need to closely follow up on how it’s performing.

You need to keep an eye on what your competitors are doing to rank for these terms as well, and know whether they are ranking better than you are for these terms.

When you’re writing content on a daily basis and churning out, say, 20 content pieces a month, it is impossible for you to manually keep track of the performance of every keyword you’re trying to rank for.

We use two tools to effectively measure what the returns we’re getting for our content.

a) Google Analytics

The go-to tool for seeing how much organic traffic you’re getting for your website on a regular basis is none other than Google Analytics.

All that you need to do to track analytics for your webpages is insert a small code snippet in the header of your posts, and you’ll instantly be able to follow the traffic you’re getting for your content. Google Analytics also allows you to segment the traffic by referral source and medium, so you’ll know exactly what percentage of your traffic are coming to your website as a result of your content efforts.

You can also set up goals to measure the number of leads that you are earning from this traffic as well. You can learn all about setting up and using Google Analytics for your website here.

While Google Analytics is an amazing tool to keep track of the overall traffic and leads that you’re receiving on your website, it still doesn’t give you a fair idea of how your content is ranking, and how you are faring against your competitors. Which brings us to our next tool.

b) Unamo SEO

Unamo SEO helps you do just that by keeping track of how you are ranking for every single keyword that you’re trying to show up for on Google.

All you need to do is type in the keywords that you want to track, and Unamo will do the rest for you.

It also gives you a side by side comparison of how your content is performing against a competitor for one particular keyword.

My favorite story about how Unamo has helped build a better content strategy and keep a content team’s interests aligned with their goals is from a friend who owns Local SEO Checklist.

While working on trying to rank for the term ‘local SEO course’, he realized that the content piece was ranking for ‘local SEO crash course’ instead.

He worked on the h1 tag, URL structure and categories after that, and shortly later, his piece started ranking for ‘local SEO course’, which has a substantially larger search volume.

Want to to measure content marketing success?

Try unamo seo for free

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#5 Repeat

That’s it!

Once you’re done with steps 1-4, all you need to do is follow a structure and keep doing this for some time, and you’re bound to see a bump in your organic traffic.

Every time you see a content piece giving you good results, go back to it and see what you did right in that content piece.

This helps you become a better content writer over time, and will help you optimize your content to rank better in the future.

And that’s how you build a robust content strategy!

The post How to Build a Content Strategy That Will Increase High Intent Traffic to Your Website appeared first on Unamo Blog.
July 4, 2018

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